It’s fantastic to have the opportunity to provide products for a global fashion brand such as Yves Saint Laurent...and it just helps enforce Workwear Express’ ever growing status as one of the best workwear and printed t-shirt suppliers on the market.
(PRWEB UK) 26 September 2013
Workwear Express have continued their fine tradition of producing garments for some of the biggest brands in the world, this time providing a range of printed t-shirts for global fashion house, Yves Saint Laurent.
Founded by Yves Saint Laurent and his partner, Pierre Berge in 1961, YSL have become well known for popularising past fashion trends such as the beatnik look, safari jackets, thigh-high boots and the classic women’s tuxedo back in 1966. Earlier this year, the fashion brand posted impressive revenue figures for 2012, showing an increase of 33.7% on the previous year.
Workwear Express were approached by L’Oreal, who hold the licence for YSL cosmetics products, to produce a number of printed t-shirts promoting Yves Saint Laurent’s "Mascara Volume Effect Faux Cils Baby Doll" cosmetics range. This cosmetic product has become increasingly popular with people all over the world, with the advertisement received over 1.6 million views in just over four months.
The t-shirts produced by Workwear Express, which are pink in colour, contained the name of the mascara product printed on to the front of the garments and then “Ask me the secret to amazing eyes” on the back.
Each of the designs were applied to the t-shirts using their in-house screen printing facilities, which can produce the highest quality fashion prints in a total of 12 different colours. The screen printing machine can also provide a wide variety of effects, producing thousands of garments each and every day. Click here to take a look at how they created the t-shirts.
The Durham based company, which launched in 1990, has grown to become the UK’s leading supplier of branded workwear, t-shirt printing and leisurewear, providing a range of over 6,000 unique garments to a customer base exceeding 50,000.
Andrew Ward, Managing Director of Workwear Express said: “It’s fantastic to have the opportunity to provide products for a global fashion brand such as Yves Saint Laurent. All parties involved were a pleasure to deal with throughout the process and it just helps enforce Workwear Express’ ever growing status as one of the best workwear and printed t-shirt suppliers on the market.”
This is just one of the many major brands Workwear Express have provided products for, having worked with the likes of John Lewis, Harvey Nichols & HMV in the past. The North East company has also made big waves within the entertainment industry in the last year, providing a number of products to appear on television shows such as Big Brother, The X Factor and MTV’s Geordie Shore.