St. Helena, CA (PRWEB) September 04, 2013
Trinchero Family Estates (‘TFE’) announced today the launch of Sugar Island Spiced and Coconut rums. Sugar Island is the first new product innovation line in the company’s growing spirits division, Trinchero National Spirits (‘TNS’). Sugar Island rums are made from finest Caribbean sugar cane, and are available in consumer-favorite flavors: Spiced and Coconut.
As the demand for quality spirits has continued to increase both in consumption and in the share of beverage alcohol, TFE – a wine industry leader for more than 60 years – expanded into the spirits category in September, 2012. The TNS division was formed with the mission to represent an expansive portfolio of high quality premium spirits and mixers that would complement the company’s storied wine brands.
"As wine and spirits have now surpassed beer as the leading alcoholic beverage of choice, TFE has the experience, innovation and distribution to provide consumers with the brands they want," noted Bob Torkelson, president and COO of TFE.
With sipping Tequilas gaining popularity and the Margarita holding its title as the leading cocktail in the U.S., Cruz Tequila and Tres Agaves Tequilas and Mixers were the first two spirits brands to join the TFE portfolio. Rum was a strategic choice as the next spirits category for TFE, with 17 straight years of growth driven by the flavored segment – led by Spiced and Coconut rums.
About Sugar Island
The Sugar Island brand is wholly owned and operated by Trinchero Family Estates, Napa Valley vintners since 1948. The portfolio includes more than 35 brands such as Ménage à Trois, Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d’Oro, SeaGlass, Fancy Pants, Trinity Oaks, Folie à Deux, and the number one alcohol-removed wine, Fre. TFE markets and sells Taken wines, Joel Gott wines, and the Three Thieves wines: Bandit, Newman’s Own, and The SHOW. TFE’s import portfolio includes Doña Paula wines from Argentina; Carmen Wines from Chile; Angove Family Wines from Australia; Shatter from France; Echo Bay from New Zealand and CRUZ and Tres Agaves Tequilas and Mixers from Mexico. Visit http://www.tfewines.com to learn more.
Nora Feeley, Public Relations Director
707-963-5928 ext. 2160 / Cell 303-589-4860
Carissa Abazia, Associate Public Relations Manager
707-963-5928 ext. 2610 / Cell 707-321-7019