Washington, DC (PRWEB) September 10, 2013
Voxiva, Inc., a pioneer in interactive mobile health and wellness programs, announces the recent addition of Paul Argay to the newly-created position of Chief Marketing Officer. Mr. Argay is an experienced marketing executive with an outstanding record of growing businesses in the healthcare and wireless industries.
Voxiva’s programs combine evidence-based guidelines, behavior change techniques and mobile technology to engage individuals in taking an active role in their health. The company's care4life portfolio of programs deliver personalized health information via text message and mobile web, and support a wide range of health topics including maternal & child health, adult health & wellness, smoking cessation, and diabetes self-management.
Argay comes to Voxiva with a successful track record of growing brands in health care information technology. He most recently served as Chief Marketing Officer at Resolution Health/WellPoint, where he led the development of industry-leading direct-to-consumer health communications programs to improve health care quality and save money for individual plan members. Before joining Resolution Health, Argay served as Vice President of Strategic Marketing for Aetna, where he led strategy and marketing plan development for consumer-oriented health care businesses, including Aetna Pharmacy Benefit Management, Aetna Medicare, and launch of the company's Personal Health Record.
"We are pleased to have Paul join our executive team. His experience in leading the development and launch of technology-based products and services to benefit consumers and health plans is a valuable asset that will help Voxiva achieve its aggressive business goals," said Justin Sims, Voxiva's Chief Executive Officer.
“Voxiva is focused on giving every person the information, knowledge, confidence and support they need to live their healthiest possible lives. I believe that long term, Voxiva innovations will have a dramatic impact on health care in this country and am proud to be a part of achieving that goal,” says Argay.
Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services, leveraging the world's six billion mobile phones to help people live healthier lives. All patient engagement services incorporate evidenced-based content and best practices to deliver highly effective and engaging solutions. Voxiva's programs support a broad range of health topics such as maternal & child health, adult health & wellness, smoking cessation, and diabetes self-management. In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at http://www.voxiva.com or contact info(at)voxiva(dot)com.