“Our goal is to produce seasonal candies that bring a smile to your face and at a price point that makes them affordable for all candy lovers,” said David Abramson, Director of Sales & Marketing for R.M. Palmer.
Reading, PA (PRWEB) September 12, 2013
For more than 65 years, R.M. Palmer Company has been “Making Candy Fun!” in America and beyond with its collections of seasonally-branded and Everyday candy creations. Now the confectioner continues its year-long marketing campaign aimed at engaging consumers with the brand online with the launch of their Halloween Candy site.
After launching their Easter-themed website in February and Everyday candy collection site in May, Palmer created the Halloween-themed site to offer consumers the latest information on new products, promotions, Palmer inspired recipes and more – just in time for the spookiest of holidays.
“Our goal is to produce seasonal candies that bring a smile to your face and at a price point that makes them affordable for all candy lovers,” said David Abramson, Director of Sales & Marketing for R.M. Palmer. “And in this economy, consumers can appreciate stretching their dollar farther. Which is why for Halloween, we’re helping them ‘Give More Boo for Your Buck’ with our reasonably priced Candy Dish Value Bags and Trick or Treat Bags.”
The Halloween site is the third in a series of consumer-centric websites released by the candy maker aimed at providing users an enhanced content-rich experience. Palmer looks to add value to visitors by allowing them to share pages and other Fun Stuff from Palmer across popular social media platforms. Convenient user features include The Candy Finder, which assists Palmer candy lovers in locating nearby retailers (more than 100,000) carrying their Halloween products, including the new Snappin’ Skulls with Pop Rocks®.
Palmer’s Pinterest page continues to increase brand engagement and interaction online with boards featuring product- and holiday-inspired crafts and recipes, games and fun surprises. And with over 10,000 LIKES, Palmer’s Facebook page continues to be a major part of Palmer’s social media strategy, where the brand recently wrapped up its highly successful 11-week “Making Summer Fun Giveaway.” Each week fans were awarded with prizes including Ticketmaster concert tickets, grilling accessories, Beats by Dre headphones and more showing a 450% percentage increase in brand engagement for the confectioner.
In addition to web, social and PR initiatives, the confectioner’s new loyalty program Palmer Perks has delivered special offers and the opportunity to learn first about new products and contests to nearly 32,000 consumers.
About R.M. Palmer Company
R.M. Palmer Company has been crafting fun, seasonal chocolate novelties since 1948. Today, the R.M. Palmer Company is considered one of the top 75 confectioners in the world. From their headquarters in West Reading, PA, Palmer’s 850 dedicated employees design, produce, package and ship more than 500 unique items to nearly 100,000 retail locations in North America – making it one of America’s largest and most innovative confectioners.
For more information about R.M. Palmer Company, visit http://www.rmpalmer.com.