MB&A Launches B2B Communications Blog

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pROI blog to cover bevy of B2B marketing topics, news.

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There are literally thousands of blogs that discuss marketing communications today, but there’s still a void when it comes to the specific needs of B2B companies

The average American spends a little more than three hours a day surfing the web. But with the launch of pROI, a blog by Dallas-based Michael A. Burns & Associates (MB&A), B2B marketers only need a few minutes to catch up on the latest marketing and PR trends.

Located at http://www.mbapr.com/wordpress, pROI refers to the return on investment B2B marketers get from their communication campaigns. According to Michael Burns, MB&A president, the blog’s primary focus will be on how to manage and measure communication programs that not only achieve results, but also build the bottom line.

“There are literally thousands of blogs that discuss marketing communications today, but there’s still a void when it comes to the specific needs of B2B companies,” Burns said. “B2B firms typically don’t have the same marketing priorities as consumer brands, and the majority of what’s written is based on consumer branding strategies.

“Our goal is to tailor the topics directly for the needs of B2B marketers, and to help decision-makers keep up with new media and technologies as they continue to emerge.”

Recent topics have addressed trade show PR, mobile marketing in a B2B context and how to measure relevant correlations between web traffic and communication initiatives. “We want to keep the conversation going and, hopefully, to promote a though-provoking dialogue. All topics and suggestions are welcome,” Burns added.

About MB&A
Michael A. Burns & Associates Inc. (http://www.mbapr.com) is a business-to-business communications firm with established strengths in media relations, digital communications, branding and creative services. Founded in 1989, MB&A is a member of The Worldcom Public Relations Group (http://www.worldcomgroup.com), the world’s largest network of independent PR agencies.

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Virginia Stuart
Michael A. Burns & Associates
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