GPShopper’s QuickStartApp solution provides a cost-effective and timely way to bring a branded mobile application to market
New York, NY (PRWEB) September 17, 2013
GPShopper, a leading mobile solutions company that focuses on applications and mobile websites for retail brands, announced today the launch of QuickStartApp. QuickStartApp, an entry-level mobile solution for iPhone or Android, is the ideal solution for retailers or brands who don’t want to sacrifice quality and high reliability in the pursuit of their immediate mobile goals. Ready to launch in a rapid 6-week timeline, GPShopper configures a cost-effective, on-brand, native mobile application in a fraction of the time it takes to build a traditional mobile application. QuickStartApp also uses none of a client’s internal IT resources, an added benefit since IT resources are generally strained during the busy pre-holiday season. Moreover, as mobile applications have proven to be more engaging to consumers, driving more per user sales than a mobile website, having a mobile app in time for the holiday season is especially crucial.
Unlike some one-off app solutions which need to be completely discarded once organizational traction grows, the QuickStartApp solution uses GPShopper’s award-winning, scalable platform and is therefore designed to easily grow with features and flexibility. Included in the QuickStartApp are design services, client-managed marketing content and imagery, GPS-powered store locator, offers and coupons, integration with an existing mobile website for commerce, optional push notifications as well as access to GPShopper’s content management system and complete app-level reporting suite.
“Smartphone penetration is not only increasing dramatically, but smartphone users are displaying an unprecedented level of engagement when using applications. Retailers and brands must ensure they are not missing this opportunity to connect with their consumers,” Alex Muller, CEO, GPShopper. “GPShopper’s QuickStartApp solution provides a cost-effective and timely way to bring a branded mobile application to market. Additionally, as QuickStartApp is built on the GPShopper platform, clients can seamlessly grow their app’s value proposition with additional features and scale.”
GPShopper, a New York City-based company with offices in NYC and Chicago, develops award-winning mobile solutions for major retailers and brands to drive sales, increase in-store engagement and promote brand loyalty. The company’s solutions deploy a highly interactive and analytics-based approach to mobile commerce, loyalty, merchandising and marketing. Our industry-leading, enterprise-class, mobile platform includes a complete suite of mobile CRM and reporting tools allowing for a truly operational mobile approach. Clients include Express, Best Buy, bebe, The North Face and F. Schumacher & Co., among others. GPShopper’s applications and mobile websites have won awards from the National Retail Foundation (NRF), Direct Marketing Association (DMA), eTail, AT&T and Intel for excellence in mobile innovation. GPShopper was also a 2013 Webby Award Honoree for their mobile application for The North Face.