(PRWEB) September 18, 2013
The most common question that gets asked is "what can I do or order to make my gift baskets stand out?." "How can I make my brand present without sending my clients the typical logo mug or logo pens?." The simple answer.. In order to stand out to clients one must to get to know them. Establishing a connection and a relationship will allow for a lifelong business relationship.
First Step: What do they like?
Knowing likes and dislikes. Do clients like sweets or savory items, cheese or dips? A little research on the gift recipient to find out what types of items are preferred will go a long way! The worst thing that can be done is sending a Sweet Godiva Chocolate basket to a diabetic client or sending a basket of nuts to someone with nut allergies. Keep in mind, it may be impossible to find out likes and dislikes and in this case opt for a basket that has a little bit of every type of product.
Second Step: Value.. Value..Value
Selecting gift baskets that contain value are key. A Simple wicker basket that will be tossed in the trash as soon as the treats have been consumed will not make the gift memorable. Offering clients gift baskets with items of value can make a statement, such as a gift with a leather magazine holder that can be used in the office or set of coffee cups.
Third Step: Branding
Just the right amount of branding is key. No need to go overboard with the company logo on pens, mugs, key chains and blankets. Having one branded product is more than enough. Glitter Gift Baskets personal favorite is to have a customized ribbon printed with the company logo and/or a holiday message. This puts the companies brand front and center on the gift without overdoing it. Corporate gift baskets will make an elegant statement with personalized ribbon.