(PRWEB UK) 17 September 2013
Halloween is now firmly established and anticipated as a key event on the British calendar. Originally an American holiday, Halloween has become increasingly popular in the UK.
According to Wales Online (2011) the UK’s Halloween industry is now worth more than £300m, placing it behind only Christmas and Easter as a most lucrative festival for retailers. Lisa Byfield-Green, retail analyst at Planet Retail adds that consumers biggest spend is on confectionery, the second biggest; pumpkins, followed by party food and fancy dress costumes.
With Halloween offering retailers a golden opportunity to maximise sales, ensuring Halloween confectionery displays are in place early, offering fresh novelties and old favourites is a key focus.
Jonathan Summerley, Hancocks' Purchasing Director took the time to explain why having an effective Halloween themed display is so important, “Halloween attracts a variety of customers, whether its children buying tasty treats with their pocket money, shoppers buying sweets to use at Halloween parties, confectionery gifts purchased by adults for their family or the most common - those buying sweets to give away to trick or treaters. Retailers need to understand their shoppers and create an eye catching display that will draw the customers in, especially those last minute shoppers looking for sweets to give away.”
Confectionery specialist Hancocks' continual investment in its innovation pipeline is creating exciting new ranges and fun novelties each year to add interest and inspiration. Some of the Halloween sweets on offer this year include: Halloween Rock Jelly Pops (£1 RRP), Monster Mates Skeleton (25p RRP), Halloween Popping Candy Lolly (25p RRP), Monster Mates Pumpkin Pail (99p RRP) and many more.
Hancocks' Halloween range offers retailers versatility beyond the event itself, which is reassuring for retailers who don’t want to be left with excess Halloween themed sweets. Products like Eye Poppers, Toxic Waste and Pick and Mix sweets such as Jelly Bats, Fizzy Fangs, Giant Spiders and Giant Rats are relevant for a themed Halloween display but are loved and purchased all year round.
Hancocks recommends that retailers should be creating their Halloween themed display as early as possible to cater for early bird buyers, ideally the first week of October at the latest. To maximise their displays, retailers should watch sales closely and develop areas that are proving successful and ensure that their Halloween confectionery is displayed right up to the event to allow customers to grab last minute purchases.
Established since 1962, Hancocks is the leading UK sweets and chocolate wholesaler for independent business. With 20 cash and carries located conveniently across the UK. Its trade only eCommerce website offers an excellent variety of confectionery online, including its own popular Kingsway brand, wholesale pick and mix, seasonal confectionery and dozens of popular and well-known brands including Mars, Haribo, Bassetts, Cadbury and Rowntrees.
Visit http://www.hancocks.co.uk today to see the full Halloween range, alternatively visit one of Hancocks’ nationwide cash and carry depots.