Tricky Eyes Shows a New Approach to Daily Inspiration Apps with Their New iPhone App Tricky Letters

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The app studio Tricky Eyes releases their third project, Tricky Letters for iPhone, which demonstrates a fresh approach to the apps for daily inspiration. This new app delivers inspirational letters, but users don't know when the next letter will arrive.

Tricky Letters for iPhone — a new way to get your daily inspiration on your iPhone.

Tricky Letters — a new way to get your daily inspiration on your iPhone.

Tricky Letters is a simple, one-feature app for iPhone where people receive surprise inspirational letters at different times. The user doesn't know when the next letter will come. It brings back the sweet feeling of waiting for old-fashioned mail.

The company steps into the daily inspiration apps space doing it in an innovative manner. Tricky Letters is a simple, one-feature app for iPhone where people receives surprise inspirational letters at different times. It is unknown when the next letter will come as well as who sends the letters. This sets Tricky Letters apart from the crowd of apps that serve up content on-demand and brings back the sweet feeling of waiting for old-fashioned mail.

Tricky Letters app has empathy. Users receive their letters from a Mailbox character with a strong personality. Mailbox character talks to users and has his own emotions. This is Tricky Eyes' contribution to the growing trend of empathy in the user experience.

The app is made in flat design aesthetics that meet iOS7 guidelines. The company has given their own take on the flat design movement, conceiving what they call "flat 3D graphics."

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"We created this app for people like us: always busy and don't have a lot of time to play games. You can already feel like changing something in your life after receiving a letter. Or you can just smile and close the app until the next letter comes. The app requires nothing of you," says Julia Nechaeva, founder and producer at Tricky Eyes.

Language Support: English
Device Requirements: Compatible with iPhone and iPod, requires iOS 6.0 or later.

Pricing and Availability: Tricky Letters is priced at $0.99 (USD) and available worldwide exclusively through the App Store in the Lifestyle category. Contains in-app purchases. Release date: September 17th, 2013.

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Tricky Eyes is a small independent studio located in Moscow. The company originated from a single project for a big company. In April 2013 after angel fundraising the team was able to start working separately as an independent studio. When Tricky Eyes began, the games were primarily created for kids, however over time the company has developed apps that they themselves use. Tricky Eyes developed 4 apps in 5 months and are now entering the marketing phase.

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Julia Nechaeva
@trickymailbox
since: 09/2013
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Tricky Eyes
since: 04/2013
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