Sterling, VA (PRWEB) September 18, 2013
Leading market analysis firm Current Analysis today introduced Innovation IMPACT, a one-of-a-kind online platform designed to analyze developments in IT and telecom innovations worldwide and evaluate their success.
Innovation IMPACT follows promising new industry offerings, analyzes the business models behind them and tracks and assesses their progress over time.
“Current Analysis has long analyzed the competitive nature of innovation and industry events,” said Jerry Caron, the company’s Senior Vice President of Analysis. “With this unprecedented new platform, we’re diving deeper into the actual business dynamics of innovation to help customers spot trends, anticipate opportunities, benchmark or validate initiatives underway and mitigate risks. Until now, no one has offered this type of market analysis or a reliable, objective way for companies to source, monitor and evaluate innovation on a global basis.”
Customers who subscribe to Innovation IMPACT will receive continuous market monitoring and online reporting, along with access to a robust innovation database searchable by service type, geography, customer targets, monetization models and more. The subscription also includes in-depth analytical profiles, success tracking and comprehensive insights into global and regional trends and evolutions, as well as direct access to expert analysts with strong market backgrounds.
Innovation IMPACT is a multi-phase initiative, with the first phase focusing on telecom consumer service introductions.
“Competition from Over-the-Top providers and other new players in the telecom ecosystem is driving the need for a more aggressive approach to carrier innovation initiatives and investment,” said Peter Jarich, Vice President of Consumer and Infrastructure at Current Analysis. “These carriers, however, need new resources for developing or accelerating their strategic roadmap if they want to reclaim their pole position. For them, Innovation IMPACT is the right resource at the right time.”
In subsequent phases, Innovation IMPACT will provide strategic support in areas such as cloud services, consumer mobile applications, M2M, enterprise data analytics applications and other important telecom and technology segments.
“This unique platform will help carriers and vendors alike fast-track their strategic and tactical innovation decision-making,” said Emma Mohr-McClune, Service Director, Global Consumer Services at Current Analysis. “Innovation IMPACT is an exciting new way they can benefit from our ongoing close industry relationships and objective insights.”
To learn more about Innovation IMPACT, set up an analyst interview with Haidee Calore at pr(at)currentanalysis(dot)com, or visit http://www.currentanalysis.com/InnovationIMPACT/.
About Current Analysis
Current Analysis is the leading provider of continuous, actionable market analysis and objective guidance for the global telecom and IT industries. For over 15 years, our independent experts and proprietary services have empowered fast-paced companies to quickly identify opportunities for strategic growth and innovation, mitigate risks and advance as market leaders. Today, as an unbiased and trusted partner, Current Analysis serves more than 35,000 professionals representing over 1,400 enterprises. Learn more now at http://www.currentanalysis.com.
Senior Vice President