Foundation Financial Group Wins 2013 WebAwards

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Foundation Financial Group has received recognition from The Web Marketing Association for its website, ffg.com. As part of the 2013 WebAwards, FFG has won the Financial Services Standard of Excellence.

Foundation Financial Group Wins 2013 WebAwards
Our website is an ever-evolving effort to communicate FFG’s unique corporate spirit and provide relevant mortgage, insurance, and retirement information. This 2013 WebAward demonstrates FFG is setting standards for the entire financial services industry.

Foundation Financial Group has received recognition from The Web Marketing Association for its website, ffg.com. As part of the 2013 WebAwards, FFG has won the Financial Services Standard of Excellence.

“Winning the Financial Services Standard of Excellence award for ffg.com is a special honor,” said Mark Boyer. “Our website is an ever-evolving effort to communicate FFG’s unique corporate spirit and provide relevant mortgage, insurance, and retirement information. This 2013 WebAward demonstrates FFG is setting standards for the entire financial services industry.”

Each nominated website is evaluated by three or more expert judges who have been informed of the mission statement and prospective audience for site. Judges consider the following criteria: design, ease of use, copywriting, interactivity, use of technology, innovation, and content. Every nominee is given feedback in the form of a rubric which charts the scores for the entry, the average WebAward scores, and industry benchmarks for each of the seven judging criteria. Judges may also choose to provide comments along with their evaluations.

“One of the best benefits from participating in the WebAwards is receiving tremendously helpful feedback about what makes FFG’s website exceptional and which areas we should target for improvement,” said Boyer. “As ffg.com is a labor of love, it is something we will continue to develop and refine as Foundation Financial Group grows.”

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and encourage development of the best websites on the World Wide Web. The staff consists of Internet marketing, online advertising, PR, and website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The organization is staffed by volunteers.

The WebAward Competition is produced by the Web Marketing Association. Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. The Web Marketing Association believes in recognizing the people and organizations responsible for developing some of the most effective and best websites on the Internet.

About Foundation Financial Group

Foundation Financial Group is a multibillion dollar financial services corporation. FFG offers its customers Best in Class service through its Insurance, Retirement, and Mortgage Services. Named one of the fastest growing financial companies in the country by INC magazine for the third year running, FFG has continued to grow its nationwide presence with over 100,000 new customers per year in 39 states. In addition to the value that Foundation Financial provides every customer, it is also dedicated to its communities and the people who live in them. Through a vast array of philanthropic endeavors, the company not only provides significant monetary donations but also fosters a workforce environment that encourages all team members to personally make a difference. Foundation Financial is committed to its strong focus on customer service and community investment as it continues to grow and compete with the largest financial institutions in the world.

Foundation Financial Group reviews all public relations inquiries. For additional information, interview and image requests, contact the Foundation Financial Group Public Relations Team.

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Francesca R. Zagami

Jessica L. Gueterman
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