Launch of "Fifty is the New Fifty" Website Helps Middle Agers Embrace Life

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Publisher hopes site will fill void in aging population market.

Add a quotable"Fifty is not the new 30, as some people like to say. It is simply 50, and that is fine," says publisher Beth Portolese

After turning 50, Beth Portolese got tired of hearing "50 is the new 30" and decided it was time to put things back into perspective.

"Fifty is not the new 30, as some people like to say. It is simply 50, and that is fine," says Portolese, who recently launched her new website, FiftyisthenewFifty.com to show the public that, "Middle age is the cocktail hour of life!" http://www.fiftyisthenewfifty.com/.

Portolese, who is both publisher and founder of FiftyisthenewFifty.com, also hopes more 50-somethings will begin to embrace middle-age after visiting the site. "It’s not your parent’s middle age anymore!" she promises. "I think our readers will gain a new perspective on the benefits of middle age and some insight on how to age well. Plus, they will probably have a good laugh over some of the articles we post."

Devoted to people who are middle-aged and those who will get there someday, FiftyisthenewFifty.com offers witty and wise fifty-friendly articles on lifestyle, beauty, health and wellness as well as middle age musings on other interesting topics. http://www.fiftyisthenewfifty.com/.

Portolese gained an invaluable insight into "what makes people tick" after spending more than 25 years working in Human Resources Management for a multitude of companies—from FedEx to Radian Asset Assurance.

"Working in Human Resources has given me a better understanding of humankind—meaning the ingenuity, the aspirations, and the madness in each of us," Portolese says. "It’s actually been quite helpful in determining the direction of the site and what the site should offer to our readers."

Portolese also hopes the site will fill a void in the current market. "I developed the site because I didn’t think there was enough information out there specifically pertaining to middle age, its benefits, and its challenges. We are an underserved group as far as information and advertising dollars go. This site will begin to bridge that gap."

For more information, visit: http://www.fiftyisthenewfifty.com/.

About FiftyIsTheNewFifty.com

FiftyIsTheNewFifty.com is a wry and wise website devoted to people who are middle-aged and those who will get there someday. FiftyIsTheNewFifty.com includes fifty-friendly articles on lifestyle, fashion/beauty, health/fitness, and middle-aged musings. As the site tagline says: Middle Age is the Cocktail Hour of Life! Fifty is not the new 20, 30, or 40. It’s just 50.

Media Inquires may contact Robyn Stevens at prmedia(at)live(dot)com.

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Robyn Stevens

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