Spin Master’s Kawaii Crush Asks, What’s Your Crush?

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Kawaii Crush "What’s Your Crush?" Photo Contest & Fan Sweepstakes, fans of these adorable dolls can win up to $3,000 cash.

"The Kawaii Crush brand is the first to bring the world of Kawaii to life in small dolls," says Cristy Collins, Sr. Marketing Director for Spin Master Ltd.

Leveraging the global trend of Kawaii, Spin Master Ltd, Canada’s largest toy manufacturer, makes a mark in the Girls Doll Category with a major promotion to support the launch of its Kawaii Crush doll line and asks Facebook fans "What’s Your Crush?"

Spin Master’s Kawaii Crush "What’s Your Crush?" Photo Contest & Fan Sweepstakes, fans of these adorable dolls can win up to $3,000 cash.

The promotion, invites Kawaii Crush fans to enter to win $1,000 to spend on their favorite crush simply for "Liking" the Kawaii Crush Facebook page. But the fun doesn’t stop there. Fans also can enter the Bonus Contest by uploading a photo of their daughter/niece/granddaughter describing her current crush. Fans can earn up to 200 extra entries for downloading a Kawaii Crush product coupon, following Kawaii Crush on Instagram, opting in for their e-mail newsletter, and watching a video. Fans can join the Kawaii girls in sharing their crush to earn yet another 30 chances to win the grand prize.

For the girl 6-8 year old girl who enjoys imaginative doll play, Kawaii is the only collectible doll property that brings the cute "Kawaii" aesthetic and trend to the toy category through its expressive small doll world of happiness.

In the Kawaii Crush world each girl shares her one true love by expressing her love through her fashions, lifestyle & accessories. Imagine a world alive with smiles.

"The Kawaii Crush brand is the first to bring the world of Kawaii to life in small dolls," says Cristy Collins, Sr. Marketing Director for Spin Master Ltd. "In the world of Kawaii Crush there is an assortment of happy and unique characters who express what they love, or what their crush is, through fashion and accessories. Each Kawaii Crush girl comes with mix and match outfits and more."

Kawaii is Japanese for "cute," "lovable," or "adorable."

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Rachel Griffin
Spin Master Ltd
+1 (310) 871-3919
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