MarketingProfs Unveils 1st Annual Bright Bulb B2B Awards Finalists

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MarketingProfs today announced the finalists in the First Annual Bright Bulb B2B Awards, featuring 30 finalists in nine categories.

We started the Bright Bulb B2B Awards to coincide with our B2B Marketing Forum in Boston because we couldn’t not recognize how wonderful and revolutionary the work we see is."

MarketingProfs today announced the finalists in the First Annual Bright Bulb B2B Awards, featuring 30 finalists in nine categories.

The Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's business-to-business marketers, agencies, brands, and marketing campaigns. The award categories for 2013 include: B2B Marketer of the Year, B2B Agency of the Year, B2B Small Agency of the Year, B2B Brand of the Year, B2B Campaign of the Year, B2B Creative of the Year, B2B Marketing Project of the Year, B2B Best Newcomer Agency of the Year, and Best Newcomer Business of the Year.

Due to a large number of impressive entries, there are six finalists in the B2B Campaign of the Year category. There are three finalists in each of the other categories.

"B2B marketing might have once been considered predictable and boring, but that’s no longer the case,” says Ann Handley, Chief Content Officer of MarketingProfs. "In 2013 creative, results-focused marketers, brands, and agencies bring humor, humanity and a whole lot more to the B2B space. We started the Bright Bulb B2B Awards to coincide with our B2B Marketing Forum in Boston because we couldn’t not recognize how wonderful and revolutionary the work we see is."

Over 163 entries were received and judged by an internal team at MarketingProfs, as well as a panel of seven leading marketing practitioners:

Alan Belniak, Director of Marketing Content, LogMeIn
Rohit Bhargava, Founder, Influential Marketing Group
Carissa Caramanis O'Brien, Social Media Community and Content Director, Aetna
Susan Emerick, Social Business Program Manager, IBM
Carlos Hidalgo, CEO, ANNUITAS
Erika Napoletano, RedHead Writing
Tim Washer, Social Media Manager Cisco Systems
Nick Westergaard, Founder, Brand Driven Digital

Winners will be announced and honored at a ceremony in Boston on Thursday, October 10, during MarketingProfs' annual B2B Marketing Forum.

2013 MarketingProfs Bright Bulb B2B Finalists

B2B Luminary Marketer of the Year
Finalists
Christine Crandell—President, New Business Strategies
Sean Shoffstall—Chief Operating Officer, Ozone
Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum

B2B Luminary Agency of the Year
Finalists
CatapultWorks
Ozone
Quarry Integrated Communications

B2B Small Agency Luminary of the Year
Finalists
Velocity Partners
Version 2.0 Communications
Wilde Agency

B2B Innovator Brand of the Year
Finalists
Follett Challenge
Pixe Social
WIKA Instrument, LP

B2B Innovative Campaign
Finalists
Adobe—"Metrics Not Myths" Campaign
Archdiocese of Philadelphia, Office of Catholic Education—"Choose My Future" Campaign
Microsoft (Office 365)—"Office 365 Integrated" Campaign
ReachForce—"Marketo Summit: Free Beer and Gold for Everyone" Campaign
Rimini Street—"Rimini Street Dares ERP Licensees to Compare Maintenance Value" Campaign
Tripwire—"Security Matters" Campaign

Best B2B Creative
Finalists
Korn/Ferry International
SunGard Infographics
Tripwire

Best B2B Marketing Project
Finalists
Live Marketing
NetProspex Workbench
Wilde Agency

The "Spark Award": Best Newcomer Agency
Finalists
Content Marketing Cardiology
Go Grow Strategies
Yesler

The "Spark Award": Best Newcomer Business
Finalists
Email Monks
RedViking Engineering
Sovee

About MarketingProfs
MarketingProfs delivers real-world education for modern marketers. More than 600,000 professional marketers and entrepreneurs rely on it to stay up-to-date on the most important trends in marketing—from social media and content marketing to lead generation, email marketing, and more. MarketingProfs delivers enhanced professional development training via online seminars and webcasts, podcasts, in-depth how-to reports, research, interactive planning tools, online courses, and the premiere in-person event for B2B marketers—The B2B Marketing Forum. Subscribe to our actionable daily newsletter at MarketingProfs.com.

Further Reading

Full category details: http://www.marketingprofs.com/events/bright-bulb-awards-2013/categories/

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Julie Pildner, Senior Program Manager
MarketingProfs
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