Boston, MA (PRWEB) September 27, 2013
MarketingProfs today announced the finalists in the First Annual Bright Bulb B2B Awards, featuring 30 finalists in nine categories.
The Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's business-to-business marketers, agencies, brands, and marketing campaigns. The award categories for 2013 include: B2B Marketer of the Year, B2B Agency of the Year, B2B Small Agency of the Year, B2B Brand of the Year, B2B Campaign of the Year, B2B Creative of the Year, B2B Marketing Project of the Year, B2B Best Newcomer Agency of the Year, and Best Newcomer Business of the Year.
Due to a large number of impressive entries, there are six finalists in the B2B Campaign of the Year category. There are three finalists in each of the other categories.
"B2B marketing might have once been considered predictable and boring, but that’s no longer the case,” says Ann Handley, Chief Content Officer of MarketingProfs. "In 2013 creative, results-focused marketers, brands, and agencies bring humor, humanity and a whole lot more to the B2B space. We started the Bright Bulb B2B Awards to coincide with our B2B Marketing Forum in Boston because we couldn’t not recognize how wonderful and revolutionary the work we see is."
Over 163 entries were received and judged by an internal team at MarketingProfs, as well as a panel of seven leading marketing practitioners:
Alan Belniak, Director of Marketing Content, LogMeIn
Rohit Bhargava, Founder, Influential Marketing Group
Carissa Caramanis O'Brien, Social Media Community and Content Director, Aetna
Susan Emerick, Social Business Program Manager, IBM
Carlos Hidalgo, CEO, ANNUITAS
Erika Napoletano, RedHead Writing
Tim Washer, Social Media Manager Cisco Systems
Nick Westergaard, Founder, Brand Driven Digital
Winners will be announced and honored at a ceremony in Boston on Thursday, October 10, during MarketingProfs' annual B2B Marketing Forum.
2013 MarketingProfs Bright Bulb B2B Finalists
B2B Luminary Marketer of the Year
Christine Crandell—President, New Business Strategies
Sean Shoffstall—Chief Operating Officer, Ozone
Karen Thomas-Smith—Vice President Marketing, Accountable Care Solutions, Optum
B2B Luminary Agency of the Year
Quarry Integrated Communications
B2B Small Agency Luminary of the Year
Version 2.0 Communications
B2B Innovator Brand of the Year
WIKA Instrument, LP
B2B Innovative Campaign
Adobe—"Metrics Not Myths" Campaign
Archdiocese of Philadelphia, Office of Catholic Education—"Choose My Future" Campaign
Microsoft (Office 365)—"Office 365 Integrated" Campaign
ReachForce—"Marketo Summit: Free Beer and Gold for Everyone" Campaign
Rimini Street—"Rimini Street Dares ERP Licensees to Compare Maintenance Value" Campaign
Tripwire—"Security Matters" Campaign
Best B2B Creative
Best B2B Marketing Project
The "Spark Award": Best Newcomer Agency
Content Marketing Cardiology
Go Grow Strategies
The "Spark Award": Best Newcomer Business
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Full category details: http://www.marketingprofs.com/events/bright-bulb-awards-2013/categories/