TMM Data Joins Digital Analytics Association (DAA) as Corporate Member

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With the launch of the data management platform, Dekahi, companies now have a flexible platform to efficiently access, manage, integrate, and share data across a variety of data sources and technologies.

TMM Data today announced that it has joined the Digital Analytics Association (DAA) to help shape the evolution of the digital marketing industry. Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, the Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.

Acquiring, analyzing, and sharing large volumes of financial, customer, marketing and other data is complex and time consuming. "Most organizations are spending more time chasing down data instead of taking action from insights from the data," said Chris Walsh, Co-founder of TMM Data. "Unfortunately we still see leading, global organizations wasting hours per week, just passing data between systems and people to apply the right lens or data set to their business questions." Recently TMM Data released its new data management platform named Dekahi™ to provide flexible tools for companies to simplify their data management. Dekahi™ provides flexible, web-based tools to quickly create, manage, process, and integrate a wide variety of data.

DAA is the leader, spokesperson, and guardian of the digital analytics profession and is a not-for-profit, volunteer-powered association that is run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices guides, current and relevant industry information, local and global networking opportunities, key training resources, valuable research, discounts to industry events, inclusion in industry publications and participation within social media groups.

"We are pleased to welcome TMM Data as a new corporate member of the DAA," said John Lovett, President of the DAA. "Every new academic, professional, and corporate member to the DAA adds strength to our growing community. Our unified mission to advance the digital analytics industry through research, education, standards, and best practices is made possible through the support of our members."

About TMM Data:

Started in 2008, TMM Data's initial vision was to help companies manage and integrate accurate marketing data. This experience led to the launch of a better way to manage and integrate all types of data; the Dekahi™ Data Platform. Derived from words meaning "one" and "data" the platform is a realization of years of experience and development to enable companies to simplify their data allowing them to shorten their time to answer pressing business questions and improve their company’s performance.

About the Digital Analytics Association (DAA):

The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. With a strong history of dedication to the promotion of a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. The organization has almost 3,000 members worldwide, representing 40 countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at:

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Chris Walsh
TMM Data
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since: 07/2011
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