American Family Fitness Adds to Online Member Experience With Move to Motionsoft Software Suite

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American Family Fitness will move its 9 locations throughout Virginia to Motionsoft’s MoSoMRM membership and revenue management suite. AFF will also incorporate Motionsoft’s B.O.S.S. back office support services to manage member outreach efforts.

We needed to focus our energy on providing a unique experience, whether it's letting members do more for themselves online or having more control of their family’s fitness engagement.

Gym management software and billing services leader Motionsoft has announced that Virginia-based American Family Fitness has chosen Motionsoft as its technology partner for member management, billing, online member portal and scheduling, as well as the company’s complete Back Office Support Services (B.O.S.S)

The new software will allow members to book classes and training sessions online, print usage reports for insurance purposes, manage their family’s activities at the gym, and make payment and purchases when it’s convenient for them.

“We recognized that to remain competitive in an ever crowded gym market, we needed to focus our energy on providing a unique experience, whether its letting members do more for themselves online or having more control of their family’s fitness engagement,” said CEO Brian Evans. “Choosing Motionsoft allows us to focus our time and energy on our members knowing that we have a technology and a partner that will support all of our initiatives effectively and efficiently.”

“AFF recognized that the member experience was not just about what was inside the club but how people interact with the club when they aren’t there,” said CEO Al Noshirvani. “By implementing the myClub portal and online scheduling they are saving money and staff time, while empowering their members.”

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About Motionsoft

Motionsoft’s software & services redefine club management, enabling fitness operators to get, keep & know their members better with forward-thinking member, facility, & payment management technologies. Recently ranked for the third time among the top 1000 of America’s fastest growing private companies in Inc. Magazine’s Annual 500/5000 Report, and in the Deloitte Technology Fast 500, Motionsoft counts Equinox, Crunch, Gold’s Gym, Akron General and Starbucks among their 2500 clients in the active lifestyle industry.

About AFF

American Family Fitness has been Richmond, VA owned and operated since 1988. We have seven Richmond locations, one location in Fredericksburg, and one location in Williamsburg. Whether you want to maintain overall health, introduce fitness to your family or fine-tune your competitive edge, American Family Fitness has what it takes to help you become Fit As You Want To Be.

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Hossein Noshirvani
Motionsoft
+1 (301) 255-6403
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