Today Microstock is considered mainstream by many. In contrast, we have noticed a clear trend towards highly curated, exceptional imagery: clients are tired of inferior quality, exchangeable motifs and ubiquitous content.
London (PRWEB) September 27, 2013
Image Source, the leading independent provider of high quality images for professional image users has strengthened its presence in Central Europe by opening a new office in Berlin. The office will be led by the company’s new Marketing Director, Dittmar Frohmann, a leading stock industry figure who has been instrumental in shaping the industry over the last decade.
Christina Vaughan, Image Source’s Chief Executive Officer says, "With this new office, we are responding to the strong demand from a growing number of agencies and companies seeking high quality imagery. Central Europe and particularly the German-speaking market still offer huge opportunity creatively and commercially. Dittmar's vast marketing experience in our industry will help us to further expand our creative reach."
"The picture industry is currently going through a rapid change – yet again," Dittmar explains. "Today, Microstock is considered mainstream by many. In contrast, we have noticed a clear trend towards highly curated, exceptional imagery: clients are tired of inferior quality, exchangeable motifs and ubiquitous content. Clients marketing a premium product or service require visuals that meet these quality aspirations. As the largest independent photo agency in Europe, Image Source stands for professionalism and transparency - essential qualities in a highly competitive market."
About Image Source
Image Source is the leading independent provider of high quality photography for professional image experts. Image Source sets quality standards and provides professional customers with a reliable and transparent service. Headquartered in London with offices in New York and Berlin, Image Source has one of the largest creative teams in the industry and supplies award winning photography worldwide through a network of more than 200 distributors, as well as on its own websites; http://www.imagesource.com and http://www.imagesource.de. Image Source acquired Cultura Creative last year, the boutique, European agency founded by Anthony Harris. The company has been awarded the Queen's Award for International Enterprise. Royalty free, Rights Managed images and published artists’ music can be licensed from: http://www.imagesource.com/.
About Dittmar Frohman
Following multiple successful leadership and entrepreneurial roles in the music industry, some chart hits and a gold record, Dittmar Frohman joined the image licensing industry. Initially working as General Manager of Fotolia GSA, he became Managing Director at iStockphoto Europe and Director of International Product at Getty Images before his recent move to Image Source as Marketing Director. You can find Dittmar on LinkedIn here.