United Way for Southeastern Michigan and Team Detroit Unite to “Invest in Kids”

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United Way for Southeastern Michigan launches its annual fundraising drive with an advertising campaign created by Dearborn-based agency, Team Detroit.

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This week, the United Way for Southeastern Michigan launches its annual fundraising drive. An advertising campaign created by Dearborn-based, Team Detroit will support the effort. Team Detroit, which last year coined the tagline “Let’s Make Greater Detroit Greater,” continues with the optimistic theme but, this year, moves the focus to the future of Detroit – its children. The robust campaign, consisting of television, print, outdoor, radio, online and social media, was developed to support United Way’s early-childhood initiative. It celebrates iconic Detroiters (portrayed by children) who have positively contributed to our community by bringing economic solutions, business growth, news, commentary, laughter and music that celebrate the city of Detroit.

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Lianne Lyne
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