ERA Announces 2013 ERA Moxie Awards Winners

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Winners honored during the Moxie Awards Gala on Sept. 26 at the Wynn Hotel, Las Vegas.

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The 2013 ERA Moxie Awards Gala is a celebration of exceptional work in direct response marketing. We applaud all the winners and the finalists for their outstanding achievements. — Julie Coons, ERA President & CEO

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners for the 2013 ERA Moxie Awards. The winners were honored at the ERA Moxie Awards Gala on Thursday, Sept. 26, at the 2013 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“The 2013 ERA Moxie Awards Gala is a celebration of exceptional work in direct response marketing. We applaud all the winners and the finalists for their outstanding achievements,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online, and mobile direct response marketing. Following are the 2013 winners:

Lifetime Achievement Award

  • Jeffrey Knowles, Venable LLP

Volunteer of the Year Award

  • Marcelino Miyares, Mercury en Español

Marketer of the Year

  • TeleBrands

Best Short Form of the Year – Under $50K

  • Cami-Shaper

Tristar Products, Inc.

Best Short Form of the Year – Over $50K

  • Pocket Hose

TeleBrands

Best Long Form of the Year – Under $250K

  • Fusion Juicer

Tristar Products, Inc.

Best Long Form of the Year – Over $250K

  • Meaningful Beauty

Guthy-Renker

Best Short Form, Beauty

  • Proactiv: Dark Spot Focus on Value

Guthy-Renker

Best Long Form, Beauty

  • Proactiv Plus

Guthy-Renker

Best Short Form, Health

  • Nutrisystem “Wedding”

R2C Group

Best Long Form, Health

  • Sensa

Script to Screen, Inc.

Best Short Form, Sports and Fitness

  • ProForm Tour de France 2

R2C Group

Best Long Form, Sports and Fitness

  • Body Beast

Dragonfly Productions

Best Short Form, Housewares

  • Space Bag “Smart Way to Store”

Envision Response, Inc.

Best Long Form, Housewares

  • CBTL Americano

Script to Screen, Inc.

Best Short Form, Intellectual Property

  • Lynda.com

Havas Edge

Best Long Form, Intellectual Property

  • MET-Rx 180

Script to Screen, Inc.

Best Short Form, Variety

  • Stream Clean

Hutton Miller

Best Long Form, Variety

  • Rockwell Versacut

Havas Edge

Best Celebrity Presenter

  • Cindy Crawford

Meaningful Beauty 4

Best Short Form, International DRTV Production

  • Proactiv Japan: Cleansing Brush

Guthy-Renker

Best Long Form, International DRTV Production

  • Leg Magic Circle

Oak Lawn Marketing Group

Best Short Form, U.S. Hispanic

  • Clear TV

Omni Direct, Inc.

Best Long Form, U.S. Hispanic

  • St. Jude Children’s Research Hospital “De Una Familia a Otra”

Havas Edge

Best DR Website Design

  • Meaningful Beauty 4

Guthy-Renker

Best Mobile Marketing Campaign

  • Meaningful Beauty 4

Guthy-Renker

Best Use of Online Video

  • TaxAct “Praise”

R2C Group

Best Female Presenter

  • Forbes Riley

Natural Solutions to Things that Bug You!

Best Male Presenter

  • Mel Arthur

Mel Arthur Productions

Best Radio Campaign

  • Proactiv “Girl Talk”

Guthy-Renker

Best Live Shopping On-Air Guest

  • Marc Gill

Best Short Form, DR Corporate Branding

  • LifeLock “Parallel Lives Social”

Havas Edge

Best Long Form, DR Corporate Branding

  • Proactiv Plus

Guthy-Renker

People’s Choice, Short Form

  • GoGo Pillow

Bluewater Media

People’s Choice, Long Form

  • Positec WORX GT 2.0

R2C Group

About the Moxie Awards
The ERA Moxie Awards Gala is direct response marketing’s premier celebration, honoring the best campaigns of the year. Moxie's famous posh blue carpet will welcome guests for a grand entrance. The Gala features music, exceptional dinner and superb company. For more information, visit http://www.D2Cshow.org.

About the 2013 ERA D2C Convention
The Electronic Retailing Association’s 2013 ERA D2C Convention is the 22nd annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to seal critical business relationships. The event featured nearly 4,000 attendees and more than 130 exhibitors, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit http://www.D2Cshow.org.

About the Electronic Retailing Association
Representing a more than $350 billion market, the Electronic Retailing Association (ERA) is the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response, while ensuring a favorable landscape that enhances e-retailers’ ability to bring quality products and services to the consumer. For more information about ERA, please visit http://www.retailing.org.

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Vi Paynich
Electronic Retailing Association
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