Westmont, IL (PRWEB) September 30, 2013
Farm Market iD® announced today that Kristen Casey has joined the organization in the role of Sales Associate. She was previously sales account manager at Guiffre Distributing in Springfield, Virginia. Ms. Casey will be working with Farm Market iD customers and prospects in the agriculture industry with a focus on the retail channel introducing GRM (Grower Relationship Management).
GRM is a tool that integrates Farm Market iD’s proprietary database in a web-based tool to help agri-businesses locate and win new customers, and nurture and retain existing customers. The simple and intuitive interface of FMiD GRM makes the sales and grower management process easy to use and understand for all levels of users. The system is powered by Farm Market iD’s agriculture database, containing detailed and actionable information on over 1.8 million farming individuals-- including crops, acres, yield, farm income -- and covers the majority of the key crops’ 2012 acreage grown in the country.
GRM is designed to be flexible in both the front-end interface and the back-end data platform, allowing for virtually any dataset to be accessed and displayed in the most meaningful way to the user.
Hylon Kaufmann, president, said, “The agriculture industry is looking to attract bright, talented, young people to our industry. This is a frequent topic of discussion with the many agriculture industry organizations’ committees I participate in. Farm Market iD is a growing company expanding our portfolio of data intelligence and data management solutions. This business sector provides an opportunity to attract young talented individuals from other industries to a career supporting the agriculture industry. Kristen’s recent experience delivering brand strategy and channel management services to her customers provides an excellent experience platform for working with the agriculture industry distribution channel. We are excited to add her talents, new ideas and energy into the FMiD team of data professionals.”
Ms. Casey holds a B.A. from Clemson University.
Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial, and direct marketing companies. The data and services Farm Market iD supplies are also used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.
About Farm Market iD®:
Since 1973, Farm Market iD has provided comprehensive data marketing solutions to every major company in the agricultural industry. Farm Market iD helps agri-marketers understand the blueprint of their best customers, build and maintain fact-based marketing databases, and deploy multichannel marketing campaigns based on true customer insight. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.