Atlanta, GA (PRWEB) September 28, 2013
The Gervais Group, which develops and implements customized e-commerce solutions designed to increase visibility and revenues, is pleased to announce the expansion of its local SEO services. The additional services are designed to enable brick and mortar businesses to take advantage of current and anticipated advances in technology as well as changes the ways that customers research, find, and purchase products and services.
Local SEO follows many of the same practices as national SEO campaigns with the key difference being the on and off-site optimization of the business’ physical location in combination with the keywords that relate to the business’ products, industry and name. For example, a keyword being optimized for a national campaign would include only a product or business description such as “Italian restaurant”. In a local SEO campaign, a location would be added to the product related keyword to narrow the search to a specific area. The keyword that would be optimized in a local campaign would then be changed to “Italian restaurant Anytown”. One of the first advantages of modifying the keyword to include a physical location is that the competition for search engine rankings is immediately reduced to only the Italian restaurants in “Anytown” as opposed to every Italian restaurant in the country.
One of the primary drivers behind the Gervais Group’s expansion of its local SEO services is the escalation of internet access by mobile devices and secondly the behavior of mobile users, which presents new opportunities for both e-commerce sites and brick and mortar operations. Mobile device use, which is growing at approximately 3.5% per month, has resulted in estimates calling for local mobile searches to exceed local searches using desktops within two years. Additionally, according to a study released by Televox, about 70 percent of local mobile searches are followed by a purchase of the searched item over the short term.
Regarding the combination of local search with mobile devices, Jason Gervais Senior Project Manager of the Gervais Group, said, “Local mobile searches in large part are conducted by motivated buyers, whether they’re searching for pizza or major appliances.” He added, “Local mobile search has the element of a need for instant gratification, and local SEO can put businesses in a position to satisfy it.”
The Gervais Group builds effective e-commerce strategies that increase visibility on search engines, increase engagement on social networks, drive targeted customers to the site, and increase conversions.
Located in Atlanta Ga., The Gervais Group delivers cost effective results for e-commerce sites through implementation of customized and comprehensive online strategies. For more information, visit http://www.gervaisgroup.com/.