Atlanta, GA (PRWEB) September 29, 2013
The Gervais Group, a recognized leader in the provision of innovative search engine optimization solutions since its launch in 2001, is pleased to announce the expansion of its SEO services for e-commerce websites. The expansion of services is purposed toward helping e-commerce site owners navigate a rapidly evolving search landscape which also requires the integration of multiple utilities such as social networks and searches conducted by users of mobile devices.
In terms of the evolution of the SEO landscape, the pace of change was accelerated when Google released its algorithm update referred to as “Panda” in early 2011. The changes in search algorithms in the Panda update targeted e-commerce sites that were mass producing duplicate and low quality articles to generate backlinks from content farms that allowed virtually any type of submission to be published. The paradigm shift in SEO practices continued with the “Penguin” update, which assessed the relevance of originating sites for backlinks. The primary target of the algorithm update was link farms that had nothing in common with the sites that received backlinks, thus ending the common practice of buying thousands of links and having them activated within a few days of the purchase.
The nullification of these practices has shifted SEO work for e-commerce sites back to a framework that focuses on developing genuinely high value content, which delivers results on a more deliberate timeline. While these changes were taking place on the search engines, the rise of two other variables were in the process of turning the old SEO paradigm on its head; the influence wielded by social networks on internet marketing initiatives and the migration of internet access from desktop computers to mobile devices.
In this fluid environment, the expanded scope of the Gervais Group’s SEO services is focused on the delivery of solutions that holistically integrate the new standards of search engine optimization with the opportunities that are presented in social media and mobile internet access. Commenting on the rapidly changing SEO landscape Jason Gervais, Senior Project Manager at the Gervais Group said, “While the SEO environment presents multiple challenges and moving parts, the opportunities for e-commerce websites that can integrate their SEO efforts with social networks and mobile device access are immense.”
Since its launch in 2001, the Gervais Group has designed customized SEO solutions for e-commerce websites that increase visibility on search engines and drive targeted traffic volumes for the purpose of increasing revenues.
Based in Atlanta Ga., the Gervais Group specializes in the implementation of cost effective strategies which focus on generating increased revenues and profits for its e-commerce clients. For more information, visit http://www.gervaisgroup.com/.