PetsPrefer® Soft Chews Named as a Finalist in the Second Annual Virgo SupplySide Editor’s Choice Awards

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The soft chews, launched in July 2013, are named among top CPG products for innovation and market significance in animal nutrition category.

PetsPrefer Soft Chews for Dogs

PetsPrefer Soft Chews for Dogs

Our focus has always been on creating unique solutions to animal nutrition, and these functional treats demonstrate the science and innovation we bring to every product.

VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announced PetsPrefer® Soft Chews as one of its 2013 SupplySide Editor’s Choice Awards Finalists in the animal nutrition category.

Vets Plus, Inc. launched the six veterinarian-formulated soft chews as part of its trusted PetsPrefer® line in July 2013. Raj Lall, President and CEO of Vets Plus, said, “We are proud of our PetsPrefer® Soft Chews and pleased to see them recognized as finalists for this award. Our focus has always been on creating unique solutions to animal nutrition, and these functional treats demonstrate the science and innovation we bring to every product.” The soft chews, which can be found at your local pet retailer, are available in joint, probiotic, senior, calming, skin & coat, and breath formulations.

Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor’s Choice Awards Reception on Nov. 13 at The Venetian in Las Vegas.

"Last year's inaugural Editor's Choice Awards program was a great success, highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in VIRGO's Health & Nutrition Network. "This year's program expanded from 10 to 15 categories, and our editorial team was impressed by the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target market."

For over 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. The Editor’s Choice Awards is among several recent and forthcoming strategic initiatives to extend its services. From Nov. 12 to 16, the SupplySide West event will draw 13,000 attendees to the Venetian and Sands Expo in Las Vegas. The Expo hall will offer 1,700 exhibit booths showcasing innovative ingredients and technologies from around the world.

The 2013 SupplySide Editor’s Choice Awards Reception is sponsored by Draco Natural Products. For more information, visit supplysideshow.com.

For more information on PetsPrefer® Soft Chews, visit pets-prefer.com/soft-chews.

Vets Plus, Inc. Contact: Cherie Grandt, Director of Marketing, 715.231.1234, cherieg(at)vets-plus(dot)com.

VIRGO Contact: Katherine Hecker, Audience Marketing Manager, VIRGO Health & Nutrition Network, (480) 990-1101 ext. 1350, khecker(at)vpico(dot)com.

About Vets Plus, Inc.
Vets Plus, Inc. (VPI), located in Menomonie, Wisconsin, is a leading manufacturer of health and nutritional supplements for both food and companion animals. With over 20 years of experience, Vets Plus creates custom formulations for contract manufacturing of innovative probiotic, prebiotic, nutritional, and nutraceutical products in a wide variety of feeding forms. VPI also manufactures its own product lines including Probios®, Pets Prefer®, Swine Prefer®, Horses Prefer®, and Goats Prefer®, and Replamin®.Vets Plus is proud of its continued growth into a leader within the animal health industry and ability to manufacture several hundred products while maintaining ISO-9001:2008 and NASC certifications and cGMP and AAFCO compliance. Vets Plus is a member of the American Pet Products Association (APPA).

About VIRGO:
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, trade shows and regional conferences, training and accreditation programs, and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries including healthcare, natural products, telecommunications and self-storage.

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Cherie Grandt
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