But in light of the increased dependence of consumers on their smart devices, online retailers should also be concerned about their store being fully optimized for viewing on tablets and smartphones.
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Geneva, Switzerland (PRWEB) April 25, 2013
The sale of smart connected devices like smartphones and tablets continue to outpace that of desktop and laptop computers. Many industry experts expect this trend to continue to rise, in part due to consumers embracing cloud-based platforms, and in other aspects because the smart devices that are coming out in the market have become more powerful, enabling consumers to easily perform basic tasks (previously only done on a laptop or desktop computer) on a smart device. And this includes browsing websites and purchasing products from online stores.
Particularly for online merchants, this is a major concern, at par with product availability, customer support, shipping and online visibility.
According to a survey conducted by Harris Interactive for MasterCard, one out of four customers abandon shopping carts due to the complex checkout process used by some online stores. For online retailers using the Magento Platform, one useful plugin they can use is the Magento checkout.
By using this plugin, online stores can enhance the shopping experience of online consumers by offering a variety of benefits including cutting the checkout time in half and making the final step in the online shopping process simple and hassle-free. The one page checkout plugin automatically fills in the necessary fields in a single page, without compromising security. Other useful features include multiple shipping and payment support. Aside from reducing six checkout steps to just one, Template Master's single page checkout plugin, the Fire Checkout 2, is 100% open source. This means that online retailers can edit and check any of the plugin's code.
But in light of the increased dependence of consumers on their smart devices, online retailers should also be concerned about their store being fully optimized for viewing on tablets and smartphones. Because of the smaller screens of these devices, a significant amount of the website's interface is lost if it is not optimized for mobile browsing. As such, Template Master's Fire Checkout 2 has been developed to remedy this potential problem, allowing online stores to be viewed optimally, whether on a desktop computer, an iPhone 5 or a Google Nexus 7.
For more information about Template Master's Fire Checkout 2, visit their website today.