Clearwater, FL (PRWEB) March 14, 2013
AmeriLife, the Clearwater-based national insurance marketing group, presented today a check for $4,458 to the Neighborly Care Network, Inc., the non-profit organization that operates the nation’s first federally funded “Meals on Wheels” program for homebound seniors.
Meals on Wheels provides home-delivered meals – both hot and pre-packaged – to as many as 1,000 frail, sick and homebound Pinellas County residents every day, according to Sandy Narron, Neighborly Care’s marketing director.
The donation was the result of College Colors: Cheering for Charity, AmeriLife CEO Tim North’s most recent community outreach campaign. For College Colors, AmeriLife employees were able to purchase a season ticket (or donate weekly) to dress casually on Fridays throughout the 2012/2013 college football season and bowl games. The employees’ donations totaled $4,458, and it was they who selected the charity for which they “cheered.”
The Neighborly Care Network, founded in 1966, provides health, transportation and wellness programs for the elderly, and launched the nation’s first “Meals on Wheels” all-volunteer delivery program in 1968. Between escalating fuel prices, federal funding restrictions and the increasing demand for seniors’ assistance, the AmeriLife donation will have a distinct impact on the program.
“We’ll use this contribution to buy gas cards for our volunteers,” Ms. Narron said. “That way the volunteers may continue to deliver these much-needed meals to our hundreds of clients all across Pinellas County.”
AmeriLife’s CEO North, an ardent Florida State Seminoles football fan, launched College Colors as a team-building exercise and as a way to empower employees to become effective corporate citizens. “I thought we could combine the passions of college football with a sense of community involvement and raise money and morale with College Colors casual Fridays,” he said of the campaign. “It was a hit for more than three months.”
AmeriLife was named, in late 2012, a finalist for the Tampa Bay Business Journal‘s inaugural Corporate Philanthropy Awards, in part because of community outreach campaigns such as College Colors.