"We are extremely honored to be included as an award recipient this year, and to be involved with a memorable project with such rich history in a medium that we can all relate to here in Los Angeles,” said Principal Reza Moshiri.
Los Angeles, CA (PRWEB) February 28, 2013
Los Angeles Architect, Moshiri Associates has been selected as an award recipient at the San Fernando Business Journal’s 2013 Commercial Real Estate Awards. This award honors the biggest, best and most notable commercial real estate projects and transactions throughout the region. Specifically, Moshiri Associates has received the Industrial Project of the Year Award for contributions to the Panavision building in Woodland Hills, California.
As one of the motion picture and television industry’s leading producers and suppliers of cameras and lenses, Panavision required a headquarters that could contains collaborative office space, research and development labs, manufacturing and testing facilities, shipping and receiving facilities, as well as a full movie theater, full service cafeteria, coffee bars and cafe, and retail store.
The team transformed 145,000 square feet of vacated warehouse into a thriving environment able to house all of Panavision’s unique needs and functions, and better foster collaboration, creativity and vitality. Moshiri Associates’ vision was to create a clean, modernist aesthetic that which could serve as a backdrop to Panavision’s remarkable collection of iconic and historic film industry memorabilia.
"We are extremely honored to be included as an award recipient this year, and to be involved with a memorable project with such rich history in a medium that we can all relate to here in Los Angeles,” said Principal Reza Moshiri. “Our approach to Panavision's rather complex project was based on simple fundamentals such as improving their workflow process. We literally camped out there to discover how to achieve this goal, which let to successfully envisioning that space so their staff and team could effectively collaborate with each other to achieve ultimate results. We are pleased it offers improved usability."
About Moshiri Associates
Moshiri Associates is a full-service architecture and interior design firm located in Marina Del Rey, California with a focus on solutions for creative office spaces, media & technology offices and commercial interiors. They are currently working on a renovation/remodel of famed Hollywood historic Landmark, The Capitol Records building.
For more information on the firm, please visit: http://www.rmoshiri.net