CINTEP’s CEO Reveals How His Company Solves Procter & Gamble, Alliance Boots and Unilever’s Environmental Problem

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Fresh out of the successful B4E Summit in London, Nick Christy, the CEO of CINTEP, shares how his company’s products are able to specifically address the problematic environmental impact of three of the world’s biggest manufacturing companies.

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It’s great to hear that our recycling shower system solves problems that are so significant, three of the world’s largest companies have openly identified it

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After presenting at the B4E Summit in London, CINTEP CEO Nick Christy explains how CINTEP’s recycling shower system tackles the environmental problem of some of the world’s biggest manufacturing companies, Procter & Gamble (P&G) and Unilever -- a problem which was raised by Procter & Gamble itself at the Summit.

During the forum, American multinational consumer good company P&G’s former head of sustainability, Peter White, shared that the company’s biggest environmental impact was not in the manufacture of shampoo and soap products; rather, it was in the use of these personal hygiene products in the shower. Large amounts of hot water are needed for rinsing off shampoo and soaps, which, as the shower is the largest use of water within a house and the second largest use of energy, contributes greatly to the water and energy footprint of a household.

P&G had tackled a similar problem with laundry detergents by developing its ‘Turn to Thirty’ campaign which promoted washing clothes at lower temperatures. However it was acknowledged that asking people to take cold showers would not be a winning suggestion.

Meanwhile, Unilever, a close competitor of P&G, revealed a similar problem and is currently running a shower innovation challenge to find solutions to exactly this problem (

Richard Ellis, the head of CSR for Alliance Boots PLC, also acknowledged the problem; however, they had not yet determined the best solution to their products’ environmental impact as far as water and energy consumption from showering is concerned.

Nick Christy commented, "It’s great to hear that our recycling shower system solves problems that are so significant, three of the world’s largest companies have openly identified it. We can cut water and energy consumption by 70% without asking shower users to make any sacrifice in the quality of their shower experience."

As the winner of the 2011 Dutch PostCode Lottery Green Challenge, the company (which is based in the UK and Australia) is beginning to grow a significant profile with the unique water saving shower technology it has developed, and it’s one of the best solutions to the environmental problem stated by the two companies. More importantly it’s also a solution which reduces household running costs, which is great when many people are looking for money saving ideas.

CINTEP’s patented technology provides a shower system that starts with three litres of fresh drinking water and continuously captures, filters, and heat pasteurises your shower water during use. “This treatment process takes less than 30 seconds and means no water is stored in the shower, and no water is shared between users,” briefly explains Christy.

For the CEO, his participation in this year’s B4E Summit proved to be a highly enlightening one. All the issues discussed and raised allowed him to better relate CINTEP’s mission and vision to the evolving needs of businesses where environmental responsibility is concerned. To learn more about the company’s eco-conscious and money saving bathroom ideas, visit

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Nick Christy
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