Crown Showcases Experience-Driven Commerce at IRCE

Company Demonstrates Advanced Commerce Capabilities Integrating hybris, Adobe Marketing Cloud and ExactTarget at hybris’ Booth

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"Crown, working with solution partners – hybris, Adobe, ExactTarget and others – is leading the realization of richer ways to browse, explore, dream, and purchase that strengthen brand relationships."
-Richard Hearn, CEO and Co-Founder, Crown

Chicago, IL (PRWEB) June 04, 2013

Crown, a full service eBusiness firm, today announces it is demonstrating a nontraditional, user-experience driven Omni Commerce integration. The integration includes best of breed applications for commerce (hybris), web experience management and analytics (Adobe), and digital messaging (ExactTarget). The demo will take place at the Internet Retailer Conference & Expo (IRCE), a four day online retailing, advertising, and ecommerce event in Chicago.

"Winning companies are leveraging experience-driven commerce because customers receive a rich engagement with other shoppers, products and services outside of a typical digital commerce environment,” said Richard Hearn, CEO and Co-Founder, Crown. “Price pressures online from major eTailers in virtually all B2C and now B2B segments require higher value experiences in order to retain customers. Crown, working with solution partners – hybris, Adobe, ExactTarget and others – is leading the realization of richer ways to browse, explore, dream, and purchase that strengthen brand relationships with consumers and prevent low price online shopping.”

The demo highlights innovative interactions between a customer, brand and products online through video, advanced personalization, and experience driven shopping. The created experience is possible through integrations between hybris, Adobe and ExactTarget.

To view the demo at the Internet Retailer Conference & Expo visit the Crown and hybris booth, 1509 or schedule a one-on-one demo online.

About Crown:
Crown is a full service eBusiness firm that helps growth-oriented clients attract, acquire and retain customers digitally. Crown partners with hybris, Adobe and ExactTarget to enable the digital experiences and interactions that drive content, commerce, communications and analytics.

Since 2001, Crown has made a difference in creating eCommerce and web experiences with technology, digital marketing, and analytics consulting. Crown’s award-winning work has increased profitability for clients in diverse industries including Fidelity, Wyndham Vacation Ownership, General Motors, and many others.


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