A Taste-ful Gift for the Time-Pressed Cook

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Give the Gift of Time this Season with Frigidaire Professional™ Small Appliances, Launching at Target

Abandon the restaurant gift cards and give the gift of an easy, delicious home-cooked meal. The new small appliance line from Frigidaire Professional™ helps home chefs make the most of their time at home – whether they’re cooking for one or hosting a dinner party. Perfect for the mom, dad, grad or bride-to-be on your list, Frigidaire Professional small appliances are designed with efficient, premium features that provide professional results in less time.

As the latest introduction from Frigidaire, the Frigidaire Professional small appliance collection offers the efficiency, performance, durability and style consumers have come to expect from the brand’s 90 years of legendary innovations with a professional touch. The line includes a 5-in-1 Grill and Griddle, 5-Speed Glass Jar Blender, Infrared Convection Oven and Thermal Carafe Coffee Maker. All of the appliances offer added convenience with simple controls and time-saving features, and the coordinating, sleek stainless-steel designs give any kitchen an instant style upgrade.

“Consumers today want appliances that will allow them to spend less time working in the kitchen and more time eating, relaxing or entertaining,” said Steva Sazama, marketing manager for Frigidaire Professional. “The new Frigidaire Professional small appliances not only save time, but also produce quality, professional-tasting results, making them the ideal gift for working moms or dads, newlyweds , recent college graduates – or even yourself.”

The new Frigidaire Professional™ small appliance line available at Target includes:

  •     5-in-1 Grill and Griddle – Produce an array of delicious meals with just one appliance using the Frigidaire Professional 5-in-1 Grill and Griddle, featuring an extra-large surface area for maximum cooking space. Whether using as a grill, griddle or panini press, this

5-in-1 appliance features separate temperature controls for each plate so you can cook different items simultaneously. Available at Target for $129.99.

  •     Infrared Convection Oven – Cooking your food to perfection fast is just one way that the    Frigidaire Professional Infrared Convection Oven helps make life more convenient. With no pre-heat time and Rapid Cooking Infrared Technology, the large-capacity convection oven holds an entire 12-inch pizza and makes it easy to produce family favorites quicker than ever before. Available at Target for $149.99.
  •     5-Speed Glass Jar Blender – The tastiest blended concoctions are just seconds away with the Frigidaire Professional 5-Speed Glass Jar Blender. This sleek, stainless steel blender is so handsome it begs for countertop display. Design meets function with five speed controls for perfectly blended smooth drinks, creamy soups, icy summer delights and more. Available at Target for $129.99.
  •     Thermal Carafe Coffee Maker – Designed to deliver a decadent brew down to the last drop, the Frigidaire Professional Thermal Carafe Coffee Maker boasts a thermal, insulated stainless steel carafe that keeps coffee hot and flavorful. Easy-to-use features, such as a 24-hour programmable start option, make brewing your morning coffee a snap. Available at Target for $99.99.

“No matter who’s on your list this Spring gifting season, Frigidaire’s small appliances give the gift of time, and that’s something everyone will appreciate,” said Sazama.

The Frigidaire Professional small appliance line will be available at Target beginning March 24. For more information, consumers can visit http://www.Target.com or http://www.frigidaire.com/products/Small-Appliances/. Frigidare Professional small appliances also are available at Best Buy and Sam’s Club.

About Electrolux Small Appliances North America
Electrolux Small Appliances North America (ESA-NA) leverages consumer driven insight to manufacture and market innovative small appliances for the home. The company markets floor care products and small kitchen appliances to consumers under its well-known Eureka, Electrolux and Frigidaire Professional brands and sells high-quality commercial products under its Sanitaire brand name. It also offers central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). ESA-NA is based in Charlotte, N.C., and is a part of The Electrolux Group. Visit http://www.electroluxusa.com/floorcare, http://www.eureka.com, http://www.sanitairecommercial.com or http://www.beamvac.com for more information.

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Samantha Cary
L.C. Williams and Associates
312-565-4621
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