Genius Pack Collaborates with LugLoc, New Device which Allows Travelers to Track Their Luggage

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World's Most Evolved Luggage Locator

LugLoc device
LugLoc stores inside a suitcase and utilizes GSM technology to accurately and instantaneously locate lost luggage. The 24/7 Alarm Center receives the location details and works directly with airlines to retrieve the luggage.

Genius Pack, the technologically-­advanced luggage brand, and LugLoc, the creator of the evolved system to locate lost luggage, recently entered a partnership agreement for Genius Pack to market, distribute, and sell the LugLoc product on the brand’s ecommerce site,, as well as through their retail network of more than 500 travel shops.

LugLoc, which is short for Luggage Locator, is the ultimate solution for any traveler’s checked-­‐baggage worries. After numerous years in the travel industry, LugLoc’s founder, Nicolas Keglevich, gathered a group of experts in communications technology to devise a solution for today’s #1 travel worry – lost luggage. With more than 10,000 bags lost by airlines each day, Keglevich has created an ingenious solution to reunite travelers with their luggage quickly and efficiently.

The device is a compact, chargeable device that fits snugly in a suitcase and will not interfere with aircraft controls or security scanners. Instead of GPS satellite monitoring which does not work inside buildings, LugLoc utilizes GSM tracking technology to monitor and track each piece of lost luggage. The battery life lasts for 40 days before it needs a recharge. When luggage is lost, LugLoc’s 24/7 Alarm Center will gather accurate information from the device to locate the lost bag and work directly with airlines to have the bag returned.

The MSRP is $68.00, which includes a free 3-­month subscription to the 24/7 Alarm Center. Extended memberships retail for $40 for 6 months or $60 for 12 months. Additionally, consumers who choose not to subscribe to the 24/7 Alarm Center may utilize the Alarm Center services if their luggage is lost for a one­‐time fee of $25, which is a popular choice for many, since they prefer not to keep up with subscription fees.

LugLoc is also in the works for creating a robust smartphone application, which will enable travelers to determine the location of their luggage on demand.

Genius Pack will market, sell and distribute LugLoc product through its ecommerce site,, where travelers can also shop the brand’s full collection of innovative luggage and travel accessories. Terms of the collaboration have not been disclosed.

“When we heard the statistics, that there are over 10,000 lost bags per day, we were immediately inclined to create a solution. The concept is truly viable, and we’re excited to be part of such a great group of entrepreneurs who have been active in this travel industry for numerous years,” commented Alfred Chehebar, Founder & CEO of Genius Pack.

“I’m extremely excited to be partnered, with such a brand like Genius Pack, because of their long term vision in capitalizing on direct-­to-­consumer engagement and revolutionizing this traditional industry,” said Nicolas Keglevich, Founder of LugLoc.

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About Genius Pack:

Genius Pack is a division of Genius Brands LLC. Genius Brands is a privately held firm specializing in the development of innovative travel goods, day packs and luggage, which was founded by Alfred Chehebar in May 2011. Headquartered in New York City, Genius Brands LLC strives to continuously introduce travel products that eliminate the common nuisances of travel. Previously, Mr. Chehebar has served as VP of Sales for Calvin Klein Luggage at Accessory Network, and has also served as Product Development Manager for Ghurka, American leather-­‐goods brand.

About Lug Loc:

LugLoc is a US‐based international company that provides solutions to travelers all over the world. Its founder, Nicolas Keglevich, was previously Chairman of ASSIST-­CARD, the traveler’s assistance company, which provides travel insurance in addition to other travel services. After several years of research, Nicolas gathered a group of renowned experts in communications technology to create the evolved system to locate misplaced luggage.

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Sarajane Sparks
SPARKS Consulting
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