Facebook Page For Great Ocean Road Launched

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The Great Ocean Road is one of Australia's greatest treasures, offering unparalleled vistas and experiences. In response to the frustration of visitors who did not allow ample time to experience and explore the region, a Facebook page was launched.

Great Ocean Road

Touted as one of the world's greatest driving experiences, the region offers tourists a variety of activities they can engage in while feasting their eyes on its spectacular vistas.

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According to the Australian Bureau of Statistics (ABS), New Zealand, Indonesia, USA, Thailand and the UK are among the most favoured overseas destinations of Australians.

And while domestic tourism accounts for a significant volume of the total visitors of the country, a study published by Australia's Department of Resources, Energy and Tourism in May 2011 entitled "Tourism Industry Facts And Figures At A Glance" noted that because of the confluence of factors like a competitive global market and the strong performance of Australia's economy and currency, more and more Australians are choosing to spend their holidays abroad. Notable too is the entry of low-cost carriers into the market which has driven Australians to consider going abroad for a vacation. This has resulted in the decrease in number of both domestic overnight trips and domestic visitor nights taken by Australians between 2001 and 2010 although the overnight expenditure has consistently grown with each year.

In order to remedy this and encourage more Australians to visit national treasures, a Facebook page for the Great Ocean Road has been launched.

Stretching 243 kilometres along the southeastern coast of Australia, running through Torquay and Warrnambool, the Great Ocean Road was built between 1919 and 1932 by soldiers returning from the war. Aside from being the world's largest war memorial, it is listed as an Australian National Heritage site.

Touted as one of the world's greatest driving experiences, the region offers tourists a variety of activities they can engage in while feasting their eyes on its spectacular vistas. Gourmands can have a delightful time sampling the cuisine and wines produced in the area while the more adventurous will enjoy the Great Ocean Walk which stretches from Apollo Bay to the 12 Apostles or surf along the wide stretch of beach. If tourists get tired of their journey, they can make a quick pit stop at one of the spas in the region.

Because of the wide expanse of the region, it will take several days to fully explore it. This has left some people who have previously visited the place hankering for more. This is the primary reason why the Facebook page was created. Aside from showcasing the attractions the region has to offer, the page can also be used by previous visitors as a platform where they can share their memorable Great Ocean Road experience. Additionally, promotions and competitions are in the pipeline.

To find out more about the Great Ocean Road, including the attractions, activities and accommodations available, visit http://www.greatoceanroad.info/.

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Tony Shearer
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