HelloSociety Makes Waves as the First Full-Service Pinterest Marketing and Technology Firm Generating $30M in Additional Sales Revenue for Its Clients

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The Science Inc. Company Helps Brands Connect with Like-Minded Influencers, as Well as Create, Measure and Optimize Campaigns

Anatomy of Pinterest Influencers

“Pinterest has established itself as a leading source of organic sales referrals and we find creative ways for brands to help keep it that way while seeing incredible results,” said Kyla Brennan, founder & CEO of HelloSociety.

HelloSociety - a full-service Pinterest marketing and technology firm - has driven $30M in additional sales revenue through Pinterest for its brand clientele. The Company’s suite of software applications help more than 350 brands present and optimize their content on Pinterest, resulting in increased reach and direct commerce on their respective websites. HelloSociety has driven 2.9M new users and 22M unique page views as a result of effective campaign execution through:

  • HelloPartners - A tastemaker partnership program
  • HelloInsights - A comprehensive analytics dashboard
  • HelloBuzz - A Pinterest contest platform
  • HelloCreative - A creative toolset for pin creation, and
  • HelloManager - A Pinterest account management tool

“Pinterest is undeniably one of the most exciting social networks to emerge recently,” said Kyla Brennan, founder & CEO of HelloSociety. “It’s established itself as a leading source of organic sales referrals and we find creative ways for brands to help keep it that way while seeing incredible results as far as significantly increased site visits, sales and brand awareness. Our goal is to design effective marketing campaigns that are a natural fit with the Pinterest community and actually enhance the user experience of organic discovery.”

HelloSociety has played a role in more than 700 successful Pinterest campaigns for leading companies such as the modern luxury vehicle brand Buick; HauteLook, a Nordstrom company; everyday design discovery site, Fab; online home décor retailer, One Kings Lane; social commerce company, BeachMint; vintage inspired boutique, Ruche; JackThreads, a Thrillist men’s fashion company; Swell, a leading surf lifestyle boutique; Homes.com, a leading online real estate destination; and Gifts.com, the premiere gift recommendation and advice site.

The HelloSociety tastemaker network is comprised of more than 250 influential pinners with an average reach of 1.8M followers, in a variety of categories including and not limited to fashion, home décor, beauty, DIY, weddings, food and travel. HelloSociety recently surveyed 100 of its tastemakers and found that 52% are 24-34 years-old, 57% have a 4-year college degree, 88% purchased a product they’ve pinned, and they average 107 re-pins on each image shared. This data and more are detailed in the “Anatomy of Pinterest Influencers” infographic also released by HelloSociety today.

About HelloSociety
HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust analytics, creative consulting and more. HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit http://www.hellosociety.com.

About Science Inc.
Based in Santa Monica, Calif., Science, Inc. is a technology studio that creates and acquires then scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital, and transforming later-stage Internet ventures with new talent and innovation. The company has more than 13 investments with companies like HelloSociety, DollarShaveClub, DogVacay, Ellie, Uncovet and others. More information about Science can be found at http://www.science-inc.com or @scienceinc.

Press Contact for HelloSociety:
Kat Garcia (Kat(at)HelloSociety(dot)com) M: 818.299.7250

Press Contact for Science Inc.:
Patrick Durkin (Patrick(at)MoxieGroupPR(dot)com) T: 917.617.2116


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