The future is already here, the only variable is those that embrace it and those that don't. Marketing and advertising are not exempt.
Atlanta, GA (PRWEB) January 17, 2013
Online resource for small businesses, Koopedia, earned the reputation of a contrarian early on and continues to validate that label with today's release of their latest innovation, the StarFocus Engine. This new tool amplifies the inherent human ability to listen to a consumer, as opposed to the conventional method of telling by way of visual or audible impression. The company is confident this is the key piece of the puzzle that will accelerate them to the next level.
The 2012 U.S. study conducted by Adobe Systems Incorporated, Click Here: The State of Online Advertising revealed the views and beliefs of consumers to be that of a negative and annoyed tone. The research included a national sample of 1,000 consumers and 250 professional marketers. The study went on to show that user-generated marketing content is increasingly more appealing compared to professional advertising.
In that same study, when asked to select the best form of marketing and advertising 88% said traditional media, while only 40% chose digital and online. However, one overwhelming consensus among consumers expressed they wanted to be told a story, not just sold.
"Numerous studies show consumers are no longer tolerant of the smoke and mirror method. They are far too educated and past the threshold of enlightenment, therefore neutralizing the effectiveness of typical methods. They have a right to say they're annoyed, because all they receive is shot-gunned distractions laced with hopes of being the one that works. The future is already here, the only variable is those that embrace it and those that don't. Marketing and advertising are not exempt, " says Koopedia CEO and co-founder, CB Smithwick.
Depending on what it hears, the StarFocus Engine is a tool that produces results filtered through several proprietary algorithms, including a dual algorithmic process rooted in both psychology and sociology. In other words, it listens as opposed to telling, resulting in an incredibly efficient tool to amplify the inherent human ability to hunt and gather. According to Koopedia, this process exponentially gains intelligence over time based on user history and key consumer generated elements within the deals, such as the concentration of positive or negative tones in comments and reviews. This is partly made possible by Koopedia exclusively having both the tool of measurement and the data in the same space as the monetization method.
Complimenting the forward thinking collection of tools available through Koopedia, the company has vowed to exclusively support small business. This decision is based on extensive market research that shows the future being hyper-local and centered around those small businesses. However, the roots clearly go much deeper than statistical math and forecasts. A recent article written by John Biggs of TechCrunch states, "The fiery Smithwick (and his basketball-playing partner) are ready to take on the big guys from their underground lair in deepest Georgia. It’s nice to see the pair so fired up."
Koopedia is a local socially driven marketing engine for small businesses that facilitates the engagement of consumers via promotions provided by those small businesses.
Koopedia continues to innovate status-quo for online marketing and advertising while mandating a fair market environment for both consumers and merchants. The key driving motivation is its mission to educate and liberate entrepreneurs with the ultimate catalyst, the neutralization of fear and greed through openly sharing resources and information for the greater advancement of the overall entrepreneurial spirit.