New Look Mainline Menswear Website Launched

Share Article

Top UK Independent Retailer of Men's Designer Clothing Mainline Menswear have announced the launch of their freshly designed website, with the aim of offering an even better shopping experience for their customers at the top of their agenda.

New Look Mainline Menswear Front Page

New Look Mainline Menswear Front Page

Judging by customer behaviour the express checkout which has been added to every single product on the website saves the customer time and effort, avoiding clicking back and forth looking for their size, allowing for a quick and easy shopping experience.

The Mainline Menswear website is currently in its 9th year of existence having been initially launched from a need to subsidise sales for the designer clothes shops throughout the winter in the seaside town of Scarborough. Over the last 9 years the website has experienced plenty of change, with the main differences being the trends on display and the designer names available to browse and shop. Gone are the early days of now extinct or re-born brands such as Burberry, Etienne Ozeki, D & G and Henleys. Modern classics including Ralph Lauren, Hugo Boss, G Star, Armani, Lyle and Scott and plenty more have taken their places on the Mainline Menswear website.

Monday the 7th of May 2013 saw the new layout of the website officially launched via a series of e-mails, blog posts and social media statuses. Having already been ‘soft launched’ the Monday before the more frequent visitor to the website may have already experienced the new changes and improvements. However, for the vast majority of the designer clothing company’s database this week will be the first time they have experienced the new look website. Judging by feedback made available in the more public places of the internet the change has been met with large scale approval by their very fashionable following.

The new look and feel to the website will not signify wholesale changes to the brands on show, the level of service offered or the personality of the site and the team behind the scenes. It will however provide a modernised spring board for the designer menswear stockists to better promote their exceptional brand range. Communication of the latest styles, trends and messages to the sites visitors have been made much easier thanks to the improved brand imagery and the focal point of the front page – the billboard slider.

After a long period of small changes, subtle improvements and slight variations the Mainline Menswear website has undergone a huge re-design. The look and feel of the top men’s designer clothes stockists’ website has changed yet some of the characteristics that have seen the website rise to the top in the past few years have been kept. Gone are the various shades of grey, multiple flashing banners to sell the latest clothing and large amount of links to bestsellers, new products and news articles. Instead, when you now visit the Mainline Menswear website you are met with a much cleaner layout, a bright white background and the all-important change – bigger and clearer product images.

This isn’t the only change to the Mainline Menswear website. After a few years of sneaking in small changes to the layout and functionality the development team have added some great new features to the site. One of the best inclusions, judging by customer behaviour, has to be the express checkout which has been added to every single product on the website. This saves the customer time and effort, avoiding clicking back and forth into products looking for their size and allows for a quick and easy shopping experience. In addition to this visitors and shoppers can now browse all of the products images using clickable arrows, allowing them to simply scroll and click to view the full range of images. The final new feature for now is a fairly self-explanatory save for later function. Allowing you to compare a certain style, build an outfit or just put things to one side to check out later the save for later has been used plenty on its site debut.

The brand new look Mainline Menswear website has now been officially launched and after 9 years of development, change and growth with its initial look is now ready to embark on the next chapter of its life. Both customer and staff alike appear to be positive about the changes and there is certain to be an even greater shopping experience available in the future. If you are an admirer of the company or the brand then keep your eyes firmly on the website in the coming months. A continuation of change, adaptation and evolution will enable the site to keep the promise from its slogan – Trend Setters, Not Followers!

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andy Hoyle
Follow us on
Visit website