(PRWEB) September 02, 2013
Thailand has a thriving tourism industry, and efficient transport links are crucial for ensuring the smooth transportation of thousands of tourists every year. With the recent announcement that Nok Air will launch a new domestic service between Bangkok’s Don Mueang Airport and Krabi, it seems that travelling within Thailand is set to become easier than ever. Nok Air’s announcement is particularly good news for passengers because the company aims to be the leading high-value airline in both Thailand and Asia. Indeed, by keeping its fares low, Nok Air seeks to provide affordable travel, whilst still offering the warm hospitality for which Thailand is so famous.
The company has been trading since 2004, so it is a well established player in the airline industry, and it now serves more domestic routes in Thailand than any other airline. Nok Air’s branding is also straightforward and well-known in Thailand. The company’s name is derived from the Thai word ‘nok’, which means ‘bird’, and this symbolizes the freedom and independence that is made possible by air travel. The company has also been very astute in choosing yellow as its corporate colour, as this represents warmth and friendship in Thai culture.
The move to provide more domestic flights to Krabi is yet another exciting development in the province’s growing popularity as a tourist destination. So far this year, there has been an announcement regarding longer operating hours at Krabi Airport, together with a change in strategy from the Tourism Authority of Thailand (TAT), which will place a particular focus on developing tourism in Krabi in its 2014 marketing plan. Although this change is primarily intended to provide Phuket with some much needed respite from constantly increasing tourist numbers, the move will also provide the beautiful province of Krabi with the opportunity to shine.
Krabi has so much to offer holidaymakers. The province is scenic and lively, and its many attractions can cater for those seeking either adventure or relaxation. For instance, tourists can experience elephant trekking,rock climbing or scuba diving, and there are also a number of exceptional beaches for those wanting a more tranquil style of holiday. In addition, Krabi Riviera Co Ltd provides an excellent range of holiday villas that are ideal for couples, families or groups of friends. All Krabi Rivera’s villas offer 5 star comfort, including private swimming pools, a personal concierge service, and some first-rate complimentary services.
With its fantastic scenery, many tourist attractions and excellent range of holiday accommodation, Krabi is deserving of the extra attention it is currently receiving from TAT. The addition of Nok Air’s new domestic service reinforces the important role that Krabi has to play in the future of Thailand’s tourism industry.