Oficialize, a Brazilian Startup from Rio de Janeiro, Launches New Website Aimed to Help Startups and Entrepreneurs Incorporate Their Businesses in Brazil

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The Brazilian startup Oficialize (http://oficialize.com.br), a company created to help other startups and entrepreneurs incorporate their businesses in Brazil, has recently redesigned its website with the goal to focus exclusively on opening businesses and providing educational resources for business owners. The new website layout is much easier to understand, and is designed with small to medium sized business owners in mind.

Oficialize.com.br Helps You Open Your Business In Brazil

Oficialize.com.br Helps You Open Your Business In Brazil

We are excited to launch the the new website and education section of our website. It will help correct much of the misinformation online and provide a resource for Brazilian business owners.

Oficialize’s website (http://www.oficialize.com.br) has recently been redesigned to help entrepreneurs and small to medium size business owners. The redesign is intended to help business owners in Brazil to find the help and advice they need in order to incorporate their businesses. It also includes a brand new blog and a range of educational articles on the most popular and important aspects of running a company. This information is extremely useful to all owners of small businesses, particularly those who are just starting out, but it is not always easy to find. Oficialize aims to address this problem with the new website.

The redesign came about as a result of feedback from clients who have used the earlier version of the website, which focused primarily on the opening of the business. It was suggested that simply starting up the business was not enough, as many new companies fail within the first few months. The feedback received from these clients asked for more details about how to run a business in the early stages, in the form of both educational articles and a forum where business owners could ask any specific questions that they may have. The redesign incorporates both of these features to give a more rounded business education that will be relevant even after the initial setup has been completed. Luiz Rodriguez, the Chief Marketing Officer of Oficialize, stated that, “Nosso objetivo é ajudar qualquer pessoa a abrir uma empresa no brasil. Assim como guia-los durante todo o processo. Reformamos nosso site para atender a esses dois objetivos” (translation: Our goal is to help small business owners open their business as well as educate them throughout the entire process. Our website redesign will each both goals.)

In order to access the information on Oficialize, business owners need to register with the website and log in to access the Members Only section. This is free to do, and all that is required is an email address and a password. Oficialize will then assist the business owner to set up and open the company in an efficient and cost-effective manner. Further information can then be obtained about the issues that may arise later, along with advice about how to both prevent and address these.

At present, only Brazilian citizens and residents are able to take advantage of the services offered by Oficalize, but there are plans to expand in the future. This will allow business owners from anywhere in the world to receive the same help and advice when setting up in Brazil. One of the major drives behind Oficalize is the upcoming World Cup, in 2014, and the Olympic and Paralympic Games, in 2016, all to be held in Rio de Janeiro. As stated by co-founder and CEO, Benjamin Hoffman, “The Brazilian economy is ready for a streamlined solution to help countless business owners formalize their empresas in Brazil.”

There has been a recent increase in the number of businesses being opened in Brazil, something Hoffman credits to the residents of the country.

About Oficialize

Oficialize.com.br was launched with a view to be an aid to Brazilian small to medium size business (SMB) owners, entrepreneurs, and startups that need to get their business registered within a shorter timeframe and at a cost effective price. Officialize’s website and online solution is the result of continuous analysis and hard work by its cofounders. The company’s simple online form allows for the business owners to complete the application from the comfort of their home while the Oficialize management team handles the paperwork and bureaucracy. The company’s headquarters is located in Rio de Janeiro and they have plans to open satellite offices across the country.

For further details regarding the beta launch or the business consulting services, please view the contact information listed on their website.

Rua Voluntários da Pátria, 286
Botafogo, Rio de Janeiro
RJ, 22070-010, Brazil

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Tiffany Hsu
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