REIWA is Western Australia's Fast Growing Real Estate Portal

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Nielsen traffic reports for December 2012 show that REIWA increased its monthly unique browsers by 29% and overall traffic by 20% compared to figures posted in the same period in 2011.

Real Estate Institute of Western Australia

Through up-to-date information posted on the website like prices, market trends, regional data and other pertinent information, the public can make more informed decisions regarding buying, selling or leasing property.

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While other real estate portals posted marginal increase or even significant decline in website traffic, Reiwa.com.au posted a 20% increase in traffic and a 29% increase in monthly unique browsers, comparing data from December 2011 and December 2012.

In the December 2012 Nielsen traffic reports, REIWA traffic fell by only 25% compared to Domain.com.au's dip of 36% and RealEstate.com.au's decline of 31%. Comparing reports for December 2011 and December 2012, REIWA's traffic rose by 20% while RealEstate.com.au increased traffic by 4% and Domain.com.au's traffic dipped by 14%. The same report indicates that 40% of RealEstate.com.au's traffic is generated by REIWA. Traditionally, website traffic for real estate portals decline during December.

REIWA's robust performance comes at the heels of its strong performance last October wherein the website that specialises in real estate in Perth achieved two significant milestones: garnering one million visits for the month of October (400,000 of which are unique browsers) and breaching the 10 million mark in terms of page views.

Company President David Airey said that the strong performance of their website, particularly during the last quarter of the year, shows that REIWA is the fastest growing real estate website. Airey credits the website's "Stickybeak" campaign for the website's strong push. The "Stickybeak" promotional campaign positions the website as the premier destination for Australians looking for credible and up-to-date information about real estate WA.

"REIWA's public advocacy has always been designed to inform and educate the West Australian community about their rights and responsibilities in buying, selling or leasing property. Through up-to-date information posted on the website like prices, market trends, regional data and other pertinent information, the public can make more informed decisions regarding buying, selling or leasing property," Airey concluded.

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