Rockshore and Ovum Tell Carriers: ‘Don’t be the Channel – Own the Customer’

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Yesterday, real-time information and managed mobility experts, Rockshore, along with industry analysts, Ovum delivered a live webinar entitled: “BYOD: the threats and the opportunity for carriers” and revealed only 5% of enterprises would consult their mobile network operator for BYOD advice.

Yesterday, real-time information and managed mobility experts, Rockshore, along with industry analysts, Ovum delivered a live webinar entitled: “BYOD: the threats and the opportunity for carriers”.

The session, attended by mobile network operators from around the world shared key findings from Ovum’s global BYOD research. The data revealed that BYOD is a widespread phenomenon across all markets and vertical sectors, yet only 11.9% of employees using their personally owned mobile device for work related purposes are doing so within a managed framework.

This is set to change; enterprises are now actively looking for BYOD solutions.

Rockshore’s own research offered further insight into the threat of BYOD to carriers, demonstrating that 57% of enterprises intended to use a third party device management application to manage BYOD in the workplace, however, only 5% would consider seeking advice from their mobile network operator before implementation.

Ovum’s research revealed a range of application vendors are land-grabbing in the enterprise mobility services space and hinted to an emergent trend for the abstraction of applications by carriers, to ensure that they retain control of their enterprise customer experience and are not just the channel to market for enterprises looking to implement BYOD.

Download the full presentation content.

About Rockshore

Founded in 2005 and headquartered in London, UK, Rockshore is a specialist provider of real-time
information management solutions.

The Rockshore Event Processing Platform enables a broad range of RTI Management services which
underpin our core application product suites across Airport-CDM (A-CDM), Managed Mobility and
Rail Information.

Rockshore technology is used by leading providers in transport and telecommunications to deliver
accurate, real-time intelligence that helps increase operational efficiency, improve decision-making
and enable faster response times.

For more information contact marketing@rockshore.net

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Suzanne Barton
Rockshore
+44 (0)208 1275 448
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