VCF Announces New Name Change to RVCF - Retail Value Chain Federation, and Expansion of its Programs and Offerings to Better Serve its Membership

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VCF today announced the launch of its new identity, RVCF – Retail Value Chain Federation to better reflect the values and persona of its membership.

RVCF - Retail Value Chain Federation


We're definitely excited about our change to RVCF and the doors that will be opened for our members by expanding our offerings and programs.

The new identity expands upon the current base of programs and services, but also includes a new web URL, new email addresses and a new logo.

“We are a different organization than we were back in 2000. We feel we have brought true partnership to the retail-supplier relationship and, to be honest, all parties represented in the RVCF organization are in retailing as an industry. Many of our vendor members have retail outlets and/or sell their goods through e-Commerce portals and retailers are engaging in more private label business. As such, RVCF will expand our traditional focus (and programs) to include Business Process Improvement Solutions for suppliers and Inventory Management, Flow and Visibility for retailers.”

Our other announcement is the introduction of an affiliate known as Retail Inventory Planning and Replenishment. This evolving focus will include areas of inventory planning, flow, allocation, replenishment, etc. These expanded focal points shows the commitment our organization has to the retail industry in striving for the perfect order through all facets of the supply chain. Five retailers have confirmed their participation in the Retail Inventory Planning & Replenishment steering committee including AutoZone, Pep Boys, Academy Sports + Outdoors, Sport Chalet and The Container Store, with additional retailer participation to be announced soon.

“We're definitely excited about our change to RVCF and the doors that will be opened for our members by expanding our offerings and programs.”

About Retail Value Chain Federation.

Driving Continuous Innovation, Collaboration and Perfect Execution
RVCF promotes best practices, trading partner alignment, collaboration, and technology solutions to streamline operations, lower costs and speed goods to market throughout the retail value chain. For more information, visit

Media Contact:

Sheri Kurdakul
646 442-3701

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Sheri Kurdakul, Director, Marketing Alliances and Development
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