We’re excited to continue to find better and better ways to help our print and online audience of over 5.7 million consumers discover the best wines from around the world to fit their casual, adventurous lifestyles.
Menlo Park, CA (PRWEB) January 09, 2013
Following the enormously successful 2012 inaugural competition, Sunset magazine, the premier guide to life in the West, has announced that entries are now being accepted for the 2013 Sunset International Wine Competition. The deadline for entries and wine delivery is March 8th. Call for Entries opens January 7, 2013, and closes March 8, 2013. The online entry fee is $99. Judging will be at the Sunset headquarters in Menlo Park April 8-9, 2013. Award winners will be announced in the October 2013 issue of Sunset magazine and on Sunset.com, beginning October 1, 2013. Full competition details are available on Sunset.com/siwc.
“With 2,837 entries in 2012 from across the U.S. and worldwide we’re proud to have had the most successful launch of a wine competition in the U.S. and we are planning an even bigger competition in 2013,” says Sunset Publishing President Barb Newton. “Our 2012 competition winners were promoted to Sunset magazine’s 4.6 million loyal readers, 1.1 million monthly unique visitors to Sunset.com, through Sunset’s extensive social media network, and at Sunset consumer events. Winners were also promoted on the Sunset tablet edition, which launched one year ago.”
With a monthly audience of 4.6 million in print and 1.1 million online, Sunset is the leading media brand in the Western U.S. Almost all (96%) of Sunset subscribers are wine drinkers, and more than three out of four drink wine every week. A fact: Sunset readers consume 10 million glasses of wine in an average week! And 96% say they enjoy exploring new wines, which this competition helps them do with confidence. (Sources: Wine Institute, March 2012; 2012 Ipsos Mendelsohn Affluent Survey, HHI $100k+; 2012 Doublebase GfK MRI; Sunset Wine Survey, 2012.)
Committed to gathering the best judges in the West, Sunset has again named Joel Peterson as Honorary Chair for Winemaker Judges. Peterson, founder and winemaker of Ravenswood Winery, is widely considered one of the deans of West Coast winemaking. His single-vineyard, old-vine Zinfandels are the stuff of legend.
Returning Honorary Chair for Trade and Education (Sommeliers/Retailers/Instructors) Judges is Tim Gaiser, MS. As Education Chair for the American Chapter of the Court of Master Sommeliers, Gaiser has been responsible for teaching thousands of the country’s top sommeliers. He has experience in all phases of the wine industry: wholesale, retail, online, winery, and restaurants.
Serving again as Honorary Chair for Journalists is Sunset magazine’s own wine editor Sara Schneider. Along with overseeing Sunset's wine coverage, developing recipes, and writing wine and food stories, Schneider writes a monthly wine column on news, trends, and issues. She has been nominated twice for James Beard Awards for magazine feature reporting and is the co-author of the book California Wine Country: A Sunset Field Guide.
To ensure airtight logistics, Sunset has partnered with long-time competition organizer Rebecca Murphy. Murphy, who organizes the Dallas Morning News and TexSom International Wine Competition, will run the operations and database. Sunset is also committed to a robust international competition, and thus is working with Paul Wagner and Balzac Communications to insure great representation from the best winemakers in key wine regions, not only in the West, but around the world.
Eisch Glassware is the competition’s exclusive glassware provider.
“Given Sunset’s credibility, reach, and influence, the highly talented team we have assembled to manage this competition, and the robust participation of the industry, we are confident that the Sunset International Wine Competition is the most important competition in the country,” says Newton. “We’re excited to continue to find better and better ways to help our print and online audience of over 5.7 million consumers discover the best wines from around the world to fit their casual, adventurous lifestyles.”
About Sunset Magazine
Sunset magazine was founded in 1898 and has become the premier guide to life in the West, covering the newest and best ideas in Western home design and garden, food and entertaining, and regional travel in 13 Western states. It is published in five zoned monthly editions—Pacific Northwest, Northern California, Southern California, Southwest and Mountain—showcasing the region’s unique lifestyle and noteworthy destinations and inspiring its nearly five million readers to achieve the dream of living in the West. The magazine is also available on all tablets. Sunset is part of the Lifestyle group of magazines and websites published by Time Inc.