Survey: Social Media Influence on Buying Behavior Questioned by Results of Shopping Survey

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About 1 in 4 respondents have shopped because of a tweet or post on a brand's social media page according to a new survey.

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Just 28% of respondents have shopped because of a tweet or post on a brand's social media page, according to a survey by, a credit card comparison website. The potential exists for a higher influence on shopping activity: 70% of the more than 1,000 survey respondents use social networking strictly for personal purposes.

Survey Results:

"For now, social media is largely a platform for friends, not shopping," says Charles Tran, founder of “Still, some consumers do use it to keep track of their favorite companies. The fact that 28% have been persuaded enough by a business post to make a purchase reflects the power and influence of social media. While it’s not the majority, this figure will likely increase over time.”

When asked about their shopping habits, respondents said they shop online while:

  •     Watching TV (79%)
  •     At work (54%)
  •     Shopping (51%)
  •     Traveling (41%)
  •     On the toilet (29%)
  •     Drunk (23%)
  •     Exercising (8%)
  •     Driving (7%)

To read the full survey results, visit surveyed 1,250 Americans, age 18 and over between February 19, 2013, and March 6, 2013. provides information on the credit issues, news, and trends facing Americans through proprietary market research and analysis. Visit to stay informed with credit card news, deals, reviews, and tips.

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Charles Tran
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