REMI Recommends Top 3 Strategies to Advertise Big on a Small Budget

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Real Estate Marketing Insider released their list of top 3 strategies that realtors can use to achieve big ad coverage on a smaller advertising budget. REMI released these tips after expensive ad campaigns by realty firms during Super Bowl 2013.

Tobias Nergarden of Real Estate Marketing Insider issued his weekly “Top 3” feature. This week focuses on the Top 3 strategies for advertising real estate with big returns on a small budget. REMI’s announcement was prompted by a report in the Advertising Age that realty firms spent exorbitant amounts of money to secure a Super Bowl ad this month.

Century 21’s latest advertising campaign “Is there a Century 21 agent in the house?” was kicked off by 30-second TV ads that premiered during the Super Bowl. The price estimated for each of those spots was $3.8 million. Century 21 isn’t the only realty firm pushing money into advertising. As the economy recovers, many other major firms are planning heavily-financed advertising campaigns.

High-profile, high-cost campaigns are excellent ways to advertise, but most small firms can’t afford a Super Bowl ad or a multi-million dollar push. The good news is that smaller firms don’t need to reach a national audience to have successful ad campaigns. Realtors that cater to specialty markets like San Diego vacation rental may benefit from more targeted ad strategies. Furthermore, small-market realtors can trade on their local presence and include a personal touch to keep business rolling in. Here are REMI’s Top 3 ways to advertise a real estate practice “big” on a small budget:

1.    The internet. Cultivate a strong website and a blog. A web presence is free to view, easily accessible, and finds people where they spend a large part of their day – on the computer.

2.    Local Presence. Local-market realtors can benefit greatly from volunteering, doing charity work, and scheduling community appearances for themselves. Though an obvious time commitment is involved, such appearances rarely cost any money. In addition, well-chosen charity events can solidify a realtor’s reputation as the community realtor. Consider career fairs, soup kitchens, or homeless shelters as places to get started.

3.    Local sponsorships. Maintaining a local presence goes hand in hand with sponsoring local organizations. Ad dollars are well-spent inside the community and may be used to benefit a little league team, scout troupe, charity or any other project. Have a design for a banner or paper ad at the ready, as organizations almost always acknowledge their sponsors publicly. Realtors advertising this way can still reach a local audience, but through the lens of a small business giving back to the community. Reputation gained such can help a realty firm dominate the local market.

The Real Estate Marketing Insider advised small-market realtors on a few strategies for advertising on a small budget. As part of this week’s “Top 3” feature, the Insider advised agents to use the internet to reach beyond their local market, and cultivate a local presence through sponsorships and charity appearances.

About the Real Estate Marketing Insider:
REMI is an online real estate publication based in La Jolla, Calif., that specializes in real estate news and analysis for real estate agents, home buyers and sellers.

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