Tigerspike Transforms Business Models for The Economist and The Telegraph in a Post-PC Era

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Tigerspike is harnessing the power of Personal Media mobility with The Economist and UK's The Telegraph iPad apps being named among Apple’s best apps for 2012.

We are excited that The Economist and The Telegraph apps have been recognised by Apple as the best in their categories.

While the publishing and media industry continues to be challenged, the apps that Tigerspike created for The Telegraph and The Economist are transforming their business models, resulting in recognition from Apple for having the best iPad apps on Apple’s Newsstand and growing circulations. This continues Tigerspike's recognition from Apple in 2011 when the 7NEWS, SBS World News Australia and TEN Sport apps were all featured in the App Store Rewind 2011 collection.

Tigerspike created for The Telegraph a very immersive reader experience on iPad, from news to galleries to crosswords, resulting in dwell times in excess of 40 minutes. For the Economist, Tigerspike has demonstrated that delivering an amazing user experience, combined with enterprise grade engineering and complex back end integration can propel a business forward in this post-PC era. Where previously it took 20 years for The Economist to reach 1.3 million print subscribers, through mobility it took just 20 weeks to reach 2 million digital downloads. It is defying trends with a rise in annual pre-tax profits of almost 9% (despite a 17% fall in print advertising revenue).

Tigerspike’s expertise in publishing and media helps our global clients News Corp, Yahoo!7, SBS, Elsevier, Dexus, Westfield and Conde Nast to build closer relationships with consumers.

Tigerspike Group CEO, Luke Janssen comments “We are excited that The Economist and Telegraph apps have been recognised by Apple as the best in their categories. At a time when user reviews for paid content publishers are being distorted due to subscription pricing feedback, it’s great to see both the majority of consumers and the likes of Apple recognising the best apps out there in the market.

Downloads have been driven by consumers who are now demanding consumer-grade enterprise apps in the workplace, with a focus on sharing company reporting and information more effectively, with an intuitive user experience, through these new personal technologies.” added Janssen.

Tigerspike is meeting the demand for these staff facing publishing apps, by launching a new enterprise HTML 5 publishing product, which will deliver the amazing user experience that users have come to expect.


About Tigerspike

Tigerspike is a global Personal Media technology company, specialising in consulting, user experience and enterprise grade middleware. We believe that Personal Media has the power to transform the way we live and work.

Delivering large scale consumer and enterprise solutions across mobile, tablet and other Personal Media platforms, we enable our clients to form closer relationships with their customers, and implement working practices that support happier more productive workforces.

Our Kallide methodology enables us to produce consistently outstanding user experiences by enabling our software engineers to work in parallel with our user experience design teams. The Phoenix SaaS platform combined with our enterprise grade engineering skills provides seamless integration between our custom products and company business processes.

Tigerspike has been recognised in the Deloitte Technology Fast 50 for the sixth year in a row and is featured on the Forbes list of American’s Most Promising Companies for its compelling business models, strong management teams, notable customers, strategic partners and precious investment capital. Tigerspike’s clients include AMEX, Shell, Emirates, Standard Chartered, Kaiser Permanente, Westfield, News Corporation and Vodafone. From 2003 Tigerspike has been transforming businesses from our offices in San Francisco, New York, London, Dubai, Singapore, Sydney and Melbourne by unlocking the power of Personal Media.


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Becky Hayman
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Economist appsApple top apps in 2012