Brand advocacy has become the hottest topic in social media marketing.
San Carlos, California (PRWEB) January 22, 2013
Zuberance, the leading social media marketing company driving brand advocacy and sales for top consumer and business brands, has completed a record-breaking year.
For the year ending December 31, 2012, Zuberance set new company records for total bookings, revenues, and renewals. The company also established a new record for monthly recurring revenues (MRR), a key performance indicator for software-as-a-service companies.
Quarterly Results Also Surge
Zuberance’s results for Q4 2012, which ended Dec. 31, 2012, also improved significantly over the same period in the previous year.
The company’s performance improved up to 81% in every important category: total bookings, revenues, MRR, average deal size, average contract length, bookings per salesperson, and total revenues collected. Zuberance’s renewal rate also improved 42% in Q4 2012 compared to Q4 2011.
Major New Customers
Zuberance attracted major new customers in 2012 including four divisions of the leading online university with over 80,000 undergraduate and graduate students; the world’s fastest-growing fitness franchise with over two million members; and one of the world’s largest hotel and casino companies.
In addition, Zuberance expanded its presence inside existing accounts. Zuberance added several divisions and product groups at the number one financial software company and at the leading online collaboration software company. This growth inside accounts demonstrates that Zuberance is delivering compelling value.
Leading the Next Phase of the Social Media Revolution
Rob Fuggetta, Zuberance founder and CEO, attributed Zuberance’s strong performance in 2012 to surging interest in advocacy and Zuberance’s unique Brand Advocate solution.
“Brand advocacy has become the hottest topic in social media marketing,” said Fuggetta. “Marketers everywhere are seeking proven solutions that enable them to engage and activate authentic Brand Advocates on Facebook, Twitter, LinkedIn, and elsewhere across the social web. Zuberance’s unique, compelling Brand Advocate solution enables marketers to turn their enthusiastic customers into a powerful marketing force, leveraging the reach of social media,” said Fuggetta.
Zuberance is a social media marketing company that manages and powers Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.