McLean, VA (PRWEB) December 20, 2013
Leading travel referral service Tripology, a division of USA TODAY Travel Media Group, today announced findings from its newly published Consumer Travel Trends Report, indicating a positive outlook for travel this upcoming winter season. Findings in the report revealed the top requested destinations, both domestic and foreign, while shedding light on the types of trips consumers are booking and highlighting an increase in consumer trip budgets in the third quarter of 2013.
“USA TODAY has a time-honored history and ongoing commitment to providing insights and trends about travel. We are thrilled to have Tripology continue in that tradition with robust, forward-looking traveler behavior data while also enhancing the opportunity for agents to receive qualified leads in new ways via the USA TODAY Travel Media Group companies and websites that draw more than 5.3 million unique visitors online each month,” said John Peters, President of USA TODAY Travel Media Group.
Key findings for the 2013-2014 Winter travel forecast are as follows:
-- The Top Five Most Requested U.S. Cities: Las Vegas, Orlando, Miami, Honolulu and Maui.
-- The Top Five Most Requested Travel Destinations: United States, Mexico, Jamaica, Bahamas and the United Kingdom.
-- The Top Three Reasons for Travel: Family Trip, Birthday Celebration and Honeymoon.
-- The average trip budget has decreased by 10% since Q3 2012, but has increased in comparison to other 2013 quarters.
-- The average trip length has remained at a stable 8 days over the past five quarters.
“Our trend report reveals interesting insights about where people are traveling, what they are spending and how Tripologists are a part of those travel plans,” said Peters. “We see that Las Vegas remains the top requested city domestically for travelers seeking the aid of our specialists and London continues to gain popularity for travel abroad. Additionally the most requested type of trips consumers are planning for the coming season are family vacations – aligned with the holiday season and winter school breaks. While budgets for this period have decreased year-over-year, we are pleased to report that trip requests in Q3 of 2013 have shown the highest trip budgets of the year.”
The Consumer Travel Trends Report is published by Tripology, a division of USA TODAY Travel Media Group, in conjunction with Destination Marketing Association International (DMAI). To receive the complete findings of the most recent report, please send a request via email to press(at)tripology.com or direct message @Tripology on Twitter.
For additional information about Tripology, visit Tripology.com. Travel specialists can access the company’s dedicated agent website at Tripology.com/agent for information on how to become a registered Tripologist.
A division of USA TODAY, Tripology is the leading online travel referral service that matches consumers with travel specialists, known as Tripologists, based on their specific vacation request. The service provides the best of both worlds for travelers and travel professionals. For travelers, Tripology combines a content-rich online experience with access to travel professionals for the personal attention and service they seek. For travel specialists, Tripology is a cost-effective way to get qualified travel leads. By way of links to Tripology from many USA TODAY products, sites and apps their loyal travel audience of tens of millions of travelers are exposed to the Tripology system of using travel specialists to plan a vacation, furthering the goals not only of the entire travel agent community. Using proprietary technology to match travel professionals with consumer requests, the company has received and processed more than 238,000 trip requests since Tripology.com launched in June 2007. For more information, visit Tripology.com.