Etiket Announces the Exclusive Launch of Vaara by Penhaligon’s

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Etiket is proud to announce the launch of Vaara, the latest fragrance from Penhaligon’s inspired by the Royal House of Marwar-Jodphur in Rajasthan. Etiket will introduce the new perfume at its Sherbrooke Street store in Montreal on Wednesday, September 11th, 2013 at an exclusive cocktail event.

Vaara by Penhaligon's

Vaara by Penhaligon's

We are always excited when one of our brands launches a new fragrance. We knew with Vaara that the perfume would be exquisite and we can hardly wait to see the response from our clients.

Vaara started life as the passion of His Highness Gaj Singh II who wanted to reflect his family’s deep love and connection with Jodhpur. Vaara offers a unique and beautiful glimpse into the aromatic world of Maharaja.

As Penhaligon’s puts it, "Vaara is a fragrance fit for a Maharaja" and we think it cleverly captures the spirit of Jodphur in Rajasthan — a fascinating part of the world, which means "the land of the kings."

Perfumer Bertrand Duchaufour journeyed to Jodhpur and was inspired by these ingredients during his trips to local markets. The heart of Vaara takes you to the gardens of Balsamand, the Maharaja’s summer palace, adorned with spectacular roses of Morocco and Bulgaria, the happy scent of freesia, creamy sweet Indian magnolia, the strong clean smell of peonies and a hint of powdery iris. Vaara settles into a delicious combination of honey, white musks and resins drapped over a woody base of tonka, cedarwood and sandalwood. This is a beautiful perfume for those who want to ease into the richness of an oriental fragrance without getting completely overwhelmed.

"We are always excited when one of our brands launches a new fragrance. We knew with Vaara that the perfume would be exquisite and we can hardly wait to see the response from our clients," said Simon Tooley, president of Etiket. "Because of the history, eccentricities, and of course the gorgeous fragrances, our Penhaligon’s business is continually growing both in-store and in our on-line store, Etiket.ca

Etiket, known for its results oriented skin care is continually expanding its perfume section. Currently they showcase ARQUISTE Parfumeur, Atelier Cologne, l’Artisan Parfumeur, ETRO, Histoires des Parfums, Olfactive Studio, and Penhaligon’s. Vaara is the latest edition to their Penhaligon’s collection of perfumes, candles, bodycare and gifts at Etiket.

About Etiket:

Etiket launched its first store in December of 2011 as a luxury retail concept located in downtown Montreal. Etiket has established itself as a results-oriented skin care resource both in Montreal and on-line while at the same time growing its product categories to include niche fragrances, mineral make-up, bath and body, men’s products as well as hair care, and exclusive beauty products. An online store was launched in March 2012 and long-term plans include opening more stores across Canada.

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Simon Tooley
Etiket
514-935-6616
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Karine Raymond
Etiket
514-935-6616
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