In the last 10 years the percentage of new accounts generated through direct mail has dropped from 61 to 18 percent. Zoot’s credit strategy session will look at trends like this and discuss their implications for issuers.
Boston, MA (PRWEB) March 28, 2013
PaymentsJournal.com, managed by the Mercator Advisory Group, today launched a new strategy session with a focus on credit. The sponsor, Zoot Enterprises, will bring their thought leadership and expertise in helping lenders initiate credit to the site. Zoot is a global provider of advanced loan origination, account acquisition and credit risk management solutions.
Topical in nature, Strategy Sessions hosts a wealth of articles, research, data, and other content and are designed to provide meaningful insights into top-of-mind topics in the payments spaces.
“Zoot works with the largest banks, auto finance companies, payment providers and retailers across the globe. Every day our clients place their trust in us to help them solve their business challenges and capture market opportunities,” said Eric Lindeen, marketing director for Zoot Enterprises. “Sponsoring the Credit Strategy Session will help us further the conversation about industry best practices.”
During the financial crisis issuers tightened their lending parameters and consumers became more cautious about using credit. Today as the market shows signs of recovery, credit is making a strong comeback. In this evolving environment, Zoot will collaborate with Mercator Advisory Group to deliver the payments industry the most current information regarding all things credit including; credit issuance, risk management and profitability. The Credit Strategy Session will feature white papers, industry briefs, video clips and other thought leadership content designed to give the financial sector timely updates to help them grow their credit portfolios in a new economic climate.
“In the last 10 years the percentage of new accounts generated through direct mail has dropped from 61 to 18 percent while online acquisition has been on the rise. Zoot’s credit strategy session will look at trends like this and discuss their implications for issuers,” said Lindeen.
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payment industry. PaymentsJournal.com delivers extensive payments and banking news, expert analysis, views, and shared research designed to create an information rich portal. The content is offered free of charge allowing thought leaders to easily share their opinions and benefits to an exclusive group of industry professionals, technology providers, merchants, investors and members of the media.
Bozeman, Mont.-based Zoot Enterprises, Inc. is a global provider of advanced loan origination, account acquisition, and credit risk management solutions. For more than 20 years the company’s innovative tools and services model has enabled Zoot clients to meet their exact business objectives and adapt quickly to seize market opportunities. Zoot’s multinational processing environment has the capacity to deliver billions of realtime decisions annually. Visit http://www.zootweb.com or call 406.556.7555 for more information. Zoot thought leaders are now featured on zootweb.com/blog.
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.