Going, Growing, On! Red Apple Reading Expands Offerings on Multiple Levels

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Summer 2013 upgrades to youth literacy program aim to add value and increase access.

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Red Apple Reading Level A is getting a makeover!

What began as an educator’s idea to create an interactive online reading program, helping young readers learn vital literacy skills to improve their education, has expanded into what is now Red Apple Reading. Tammy Bennecke, the visionary behind Red Apple Reading, has been propelling the program through rapid expansion, getting it into the hands of as many young readers as possible. Her latest mission? Working with software developer CodeIT on an array of significant updates to the entire Red Apple Reading lineup, to be completed over the next few months.

First up? Red Apple Reading’s "Level A" is getting a makeover. CodeIT is revamping the look and functionality of the navigation pages. They will also be upgrading various activities to provide a smoother user experience, as well as creating a separate child login page and updating the look of the Red Apple Reading website. One of the important program upgrades, Bennecke shared, will be the addition of a “Skip” button, to allow students to "resume play" in their current lesson if it's stopped or paused before completion.

The CodeIT-led upgrades don't stop there, Bennecke notes. Red Apple Reading fans spoke-- and she listened.

"Based on a high number of requests for use of our program on an iPad, we are going to develop iPad apps for Level A," Bennecke said. "It should come out about the same time we release the Level B online program and apps this summer."

Red Apple Reading's program expansions follow ongoing offerings to make the program more affordable. Since the beginning of 2013, Red Apple Reading has taken part in promotional discounts, including an initiative with the online flash sale site, LivingSocial.com, and a self-led “$1 Deal” in February. Red Apple Reading also provides ongoing financial assistance packages for parents and teachers and unveiled a new donations program earlier this spring.

With ambitious upgrades being developed simultaneously, Bennecke is confident CodeIT has the knack for the Red Apple Reading workload. This thought is reassuring, as it helps Bennecke meet the requests of the increasing fan base.

“We were originally looking to make these changes after getting Level B out, but our developer said, ‘Why wait?’ I am excited to now be able to meet the requests of those benefiting from the program and take advantage of CodeIT’s many skills,” said Bennecke.

About Red Apple Reading:
Red Apple Reading was founded in 2011 by educator Tammy Bennecke. With the aim of fulfilling their motto of being “a small company with a big heart,” Red Apple Reading is in the process of developing a full range of pre-kindergarten through third grade reading products. Further goals include upper elementary/middle school reading adventure games, available both online and as mobile apps. Red Apple Reading also plans to expand into other subject areas as the company’s growth continues. Find out more about Red Apple Reading at http://www.RedAppleReading.com.

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