’s Social Media Predictions for 2013

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2012 saw the continued growth of social media’s importance to businesses of all sizes. With new forms of media emerging in 2013 this trend looks set to continue.

To mark the start of the New Year Social Quirk has compiled a short list of predictions for 2013. 2012 saw a number of rapid developments in the world of social media and there will be more to come this year.

Mobile Social
The use of smartphones and tablets to consume social media will keep on rising exponentially. This will lead to a change in the type of content that is created for mobile social users and the way in which it is optimised for different mobile platforms. Long text heavy content and stories are already falling out of favour with people preferring shorter articles with more images and video.

Social Media Advertising
Advertising on social media is already big business with an estimated $4.2 billion spent on it in 2012. 2013 will see a further rapid rise in this figure as companies move away from traditional forms of advertising on the net such as banner and display ads. Expect to see even more of a shift to social media ads due to a better ROI.

Visual Social Media
Visual social media platforms such as Pinterest and Instagram saw a huge rise in the number of people using them in 2012 and this will continue into 2013. Visual content is cheap to produce, easy to share and simple to optimise for mobile platforms. Expect to see more companies producing a great deal more visual content in 2013.

2013 looks set to be another big year in the world of social media. Stay up to date with all of the latest development at the Social Quirk website.

About Social Quirk is a leading social media agency in the UK and an online resource for information on all aspects of social media. There are hundreds of blog posts and in-depth articles on the website covering a diverse range of topics that anyone new to social media and marketing needs to be aware of.

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Paul Lynch
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