Tallahassee, FL (PRWEB) June 29, 2013
Time-honored travel publisher and social media innovators are joining forces to launch TRO SMITH - a new online destination and collaborative forum focused on providing travel and hospitality companies with insightful, high-quality information on the topic of social media marketing. The site’s purpose is to help travel and hospitality companies learn how to effectively implement social media into their business and marketing strategies.
TRO SMITH has its beginnings with Travel Research Online (TRO), a forum and news hub for travel suppliers and travel agents with an emphasis on assisting travel professionals to sell high-touch travel. Seeing so much disparate information and advice offered on social media, the publisher and editors of TRO wanted to create a separate forum focused entirely on social media marketing efforts in the travel and hospitality sectors. TRO SMITH is being launched as a place to share information, get advice, and learn about the ever-growing world of social media marketing in a forum dedicated specifically to travel and hospitality professionals.
TRO SMITH features guest interviews offering best practices, practical tips and “How to’s”, noteworthy news on social media issues, ideas and insights from industry leaders, thoughts and commentary from editors, videos, and news from across the web. The site is poised to be the ultimate social media marketing resource and forum for travel and hospitality companies to go for comprehensive and consistently updated information to enhance their online and social media presence.
Led by editor-in-chief and social media authority Sophie Bujold, TRO SMITH is comprised of recognized social media experts, digital marketing professionals from travel and hospitality companies, and guest authors. "Our team of social media experts will contribute practical information from their real-world experiences and social media marketing successes,” said Bujold.
"Many hotels, tour companies, and other hospitality and travel related businesses are still intimidated by the ever-changing social media sphere. Our goal is to educate, engage, and empower travel and hospitality companies to create or further enhance their social media marketing strategies by sharing information that can be easily implemented in their own organizations," said Richard Earls, founder of TRO SMITH.
As part of the launch celebration, TRO SMITH is inviting travel and hospitality companies, industry professionals and executives to become fans of the company’s Facebook page by visiting the following link and clicking “Like”: Facebook.com/TROSMITHcom. Fans of the TRO SMITH page on Facebook get access to an array of exclusive content, giveaways, and offers.
In addition, all who register online at TROSMITH.com will be entered for a chance to win the Kindle version of Shama Kabani’s “The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue.”
About TRO SMITH
TRO SMITH is a new online destination and forum dedicated to providing travel and hospitality companies with insightful, high-quality information on the topic of social media marketing. The company launches with a built-in audience of 80,000 travel consultants in the US and Canada at travel agencies large and small as well as a database of more than 4,300 travel industry executives, all of whom have an interest in bettering their social media marketing efforts. For additional information about TRO SMITH, visit TROSMITH.com.